1876–1975, French fashion designer. She worked for Parisian and London dressmakers and designed for the Callot Soeurs and Jacques Doucet houses before opening her own studio in 1912. In the 1920s she created a fashion revolution by introducing the bias cut, a technique that enables fabric to cling softly to the body while moving with it. Eschewing corsets and other constricting undergarments, Vionnet dominated haute couture in the 1930s with sensually draped garments that were inspired by Greek, Roman, and medieval styles but brought suavely and sexily up-to-date. Characteristic Vionnet styles include the handkerchief dress, cowl neck, and halter top. By 1940 she had retired, but her bias cut and her urbanely sensual approach to couture has been a strong and pervasive influence on contemporary fashion designers. The Vionnet line was revived in 1988.
Bibliography
See biography by B. Kirke (1991, repr. 1998); studies by J. Demornex (1991 and 1996).
Family: Married in 1893 (divorced, 1894); one child (died); married Dmitri Netchvolodov, 1925 (divorced, 1955).
Career: Dressmaker's apprentice, Aubervilliers, 1888-93; dressmaker, House of Vincent, Paris, 1893-95; cutter, then head of workroom, Kate Reilly, London, 1895-1900; saleswoman, Bechoff David, Paris, 1900-01; head of studios under Marie Gerber, Callot Soeurs, Paris, 1901-05; designer, Doucet, 1905-11; designer, Maison Vionnet, 1912-14, 1919-39; retired, 1940.
Awards: Légion d'Honneur, 1929.
Exhibitions:Three Women: Madeleine Vionnet, Claire McCardell and Rei Kawakubo, Fashion Institute of Technology, New York, 1987; Madeleine Vionnet, 1876-1975—l'art de la couture: Centre de la Vieille Charité, retrospective, Musée de Marseille, 1991; Madeleine Vionnet—les années d'innovation: 1919-1939, exposition, Musée historique des tissus de Lyon, 1994.
Died: 2 March 1975, in Paris.
Madeleine Vionnet's inexorable synergy is the body of her extraordinary dresses. Her draping on the bias gave stretch to the fabric, a fully three-dimensional and even gyroscopic geometry to the garment, and a fluid dynamic of the body in motion as radical as cubism and futurism in their panoramas on the body. Her work inevitably prompts the analogy to sculpture in its palpable revelation of the form within. Some accused Vionnet of a shocking déshabillé, but Vionnet was seeking only the awareness of volume. Bruce Chatwin, writing in the Sunday Times Magazine in March 1973, commented, "No one knew better how to drape a torso in the round. She handled fabric as a master sculptor realizes the possibilities latent in a marble block; and like a sculptor too she understood the subtle beauty of the female body in motion and that graceful movements were enhanced by asymmetry of cut."
The only rigidity ever associated with Vionnet was her definite sense of self: she closed her couture house in 1939, although she lived until 1975. She lamented the work of other designers and disdained much that occurred in fashion as unprincipled and unworthy; she was a true believer in the modern, scorning unnecessary adornment, seeking structural principles, demanding plain perfection. Fernand Léger said that one of the finest things to see in Paris was Vionnet cutting. He used to go there when he felt depleted in his own work.
Vionnet draped on a reduced-scale mannequin. There she played her cloth in the enhanced elasticity of its diagonal bias to create the garment. In creating the idea in miniature, Vionnet may have surpassed any sense of weight of the fabric and achieved her ideal and effortless rotation around the body in a most logical way. When the same garments achieved human proportion—their sheerness, the avoidance of decorative complication, the absence of planes front and back, and the supple elegance of fabric that caresses the body in a continuous peregrination—were distinctly Vionnet.
While bias cut was quickly emulated in the Paris couture, Vionnet's concepts of draping were not pursued only by Claire McCardell (who bought Vionnets to study their technique) before World War II, but by Geoffrey Beene, Halston, and other Americans in the 1960s and 1970s, Azzedine Alaïa in France, and Japanese designers Issey Miyake and Rei Kawakubo in the 1970s and 1980s. Mikaye and Kawakubo were alerted to Vionnet by her strong presence in The 10s, 20s, 30s exhibition organized by Diana Vreeland for the Costume Institute of the Metropolitan Museum of Art in 1973 and 1974.
One of Vionnet's most-quoted aphorisms is "when a woman smiles, her dress must smile with her." By making the dress dependent on the form of the wearer rather than an armature of its own, Vionnet assured the indivisibility of the woman and the garment. It is as if she created a skin or a shell rather than the independent form of a dress. Like many designers of her time, Vionnet's external references were chiefly to classical art and her dresses could resemble the wet drapery of classical statues and their cling and crêpey volutes of drapery.
At Doucet, she had discarded the layer of the underdress. In her own work, Vionnet eliminated interfacing in order to keep silhouette and fabric pliant; she brought the vocabulary of lingerie to the surface in her détente of all structure; she avoided any intrusion into fabric that could be avoided. Darts are generally eliminated. In a characteristic example, her "honeycomb dress,"all structure resided in the manipulation of fabric to create the honeycomb, a pattern that emanates the silhouette. Elsewhere, fagoting and drawnwork displaced the need for darts or other impositions and employed a decorative field to generate the desired form of the garment. The fluidity of cowl neckline, the chiffon handkerchief dress, and hemstiched blouse were trademarks and soft symbols of a virtuoso designer.
In insisting on the presence of a body and on celebrating the body within clothing, Vionnet was an early-century original in the manner of Diaghilev, Isadora Duncan, and Picasso. But there is also a deeply hermetic aspect to Vionnet who remained, despite the prodigious research revelations of Betty Kirke, a designer's designer, so subtle were the secrets of her composition, despite the outright drama of being one of the most revolutionary and important fashion designers.
At the end of the 20th century, Vionnet's name was revived and once again adorning fashion. After the label was acquired in 1994, scarves and fragrances tested the waters for a full revival of the Vionnet name. A new boutique on the rue Montaigne, where Vionnet's own house used to reside, was planned as well as ready-to-wear and couture lines.
Publications
On Vionnet:
Books
Latour, Anny, Kings of Fashion, London, 1958.
Milbank, Caroline Rennolds, Couture: The Great Designers, New York, 1985.
Koda, Harold, Richard Martin, and Laura Sinderbrand, Three Women: Madeleine Vionnet, Claire McCardell, and Rei Kawakubo [exhibition catalogue], New York, 1987.
Madeleine Vionnet—les années d'innovation: 1919-1939, [exposition catalogue], Lyon, 1994.
Kamitsis, Lydia, Madeleine Vionnet, London & Paris, 1996.
Stegemeyer, Anne, Who's Who in Fashion, Third Edition, New York, 1996.
Articles
Chatwin, Bruce, "Surviving in Style," in the Sunday Times Magazine (London), 4 March 1973 (later republished as "Madeleine Vionnet" in his book, What Am I Doing Here?, London, 1989).
"Madeleine Vionnet, A Revolution in Dressmaking," in The Times (London), 6 March 1975.
Imatake, S., "Inventive Clothes 1909-39," in Idea (Concord, New Hampshire), September 1975.
Morris, Bernadine, "Three Who Redirected Fashion," in the New York Times, 24 February 1987.
——, "A New York Exhibition Traces the Evolution of Modern Fashion in the Designs of Vionnet, McCardell and Kawakubo," in the Chicago Tribune, 11 March 1987.
Smith, Roberta, "Three Women at the Fashion Institute of Technology," in the New York Times, 13 March 1987.
Weinstein, Jeff, "Vionnet, McCardell, Kawakubo: Why There are Three Great Women Artists," in the Village Voice, 31 March 1987.
Drier, Deborah, "Designing Women," in Art in America (New York), May 1987.
Kirke, Betty, "A Dressmaker Extrordinaire," in Threads (Newtown, Connecticut), February/March 1989.
Dryansky, G.Y., "Madeleine Vionnet: The Modest Charms of a Farmhouse in Cely-en-Biere," in Architectural Digest, October 1994.
McColl, Patricia, "Madeleine Vionnet: A Youth Movement for the Venerable Couturiere," in WWD, 13 September 1999.
Loyer, Michelle, "The Sleeping Beauties of Fashion are Waking," in the International Herald Tribune, 11 October 2000.
Madeleine Vionnet (June 22, 1876 - March 2,1975) was a Frenchfashion designer. Called the "Queen of the bias cut" and "the architect among dressmakers," Vionnet is
best-known today for her elegant Grecian-style dresses and for introducing the bias cut to the fashion world.
Born into a poor family in Chilleurs-aux-Bois, Loiret,
Vionnet began her apprenticeship as a seamstress at age 11. After a brief marriage at age 18, she left her husband and went to
London to work as a hospital seamstress. Vionnet eventually returned to
Paris and trained with the well known fashion
houseCallot Soeurs and later with Jacques Doucet. In 1912 she founded her own fashion house, "Vionnet." The House of
Vionnet grew to employ over 1,100 seamstresses and was the first fashion house to create ready to
wear (prêt-à-porter) designs from haute couture for sale in the United States. In
the 1920s Vionnet created a stir by introducing the bias cut, a technique for cutting
cloth diagonal to the grain of the fabric enabling it to cling to the body while moving with the wearer. Vionnet's use of the
bias cut to create a sleek, flattering, body-skimming look would help revolutionize women's clothing and carry her to the top of
the fashion world.
Madeleine Vionnet believed that "when a woman smiles, then her dress should smile too." Eschewing corsets, padding,
stiffening, and anything that distorted the natural curves of a woman's body, her clothes were famous for accentuating the
natural female form. Influenced by the modern dances of Isadora Duncan, Vionnet created
designs that showed off a women's natural shape. Like Duncan, Vionnet was inspired by ancient Greek art, in which garments appear to float freely around the body rather than distort or mold
its shape. As an expert couturier, Vionnet knew that textiles cut on the diagonal or bias could be draped to match the curves of
a woman's body and echo its fluidity of motion. She used this "bias cut" to promote the potential for expression and motion,
integrating comfort and movement as well as form into her designs.
Vionnet's apparently simple styles involved a lengthy preparation process, including cutting, draping, and pinning
fabric designs on to miniature dolls, before recreating them in
chiffon, silk, or Moroccan crepe on life-size models. Vionnet used materials such as crêpe de
chine, gabardine, and satin to make her clothes; fabrics that
were unusual in women’s fashion of the 1920s and 30s. She would order fabrics two yards wider than necessary in order to
accommodate draping, creating clothes - particularly dresses - that were luxurious and sensual but also simple and modern.
Characteristic Vionnet styles that clung to and moved with the wearer included the handkerchief dress, cowl neck, and halter
top.
An intensely private individual, Vionnet avoided public displays and mundane frivolities and often expressed a dislike for the
world of fashion, stating: "Insofar as one can talk of a Vionnet school, it comes mostly from my having been an enemy of fashion.
There is something superficial and volatile about the seasonal and elusive whims of fashion which offends my sense of beauty."
Vionnet was not concern with being the "designer of the moment," preferring to remain true to her own vision of female
beauty.
With her bias cut clothes, Vionnet dominated haute couture in the 1930s setting trends with her sensual gowns worn by such
stars as Marlene Dietrich, Katharine Hepburn, and Greta Garbo. Vionnet's vision of the female form revolutionized modern clothing
and the success of her unique cuts assured her reputation. She fought for copyright laws in fashion and employed what were
considered revolutionary labor practices at the time - paid holidays and maternity leave, day-care, a dining hall, a resident
doctor and dentist. Although the onset of World War II forced her to close her fashion
house in 1939, Vionnet acted as a mentor to later designers, passing on her principles of elegance, movement, architectural form,
and timeless style.
In 1988 the Vionnet fashion house was revived by the Lummen family and specializes primarily in accessories and luxury goods.
In 2006 Vionnet appointed a new Creative Director, designer Sophia Kokosalaki, and launched a debut clothing collection for
Spring/Summer 2007 - its first clothing collection in 67 years.
Today, Madeleine Vionnet is considered one of the most influential fashion designers of the 20th century. Both her bias cut
and her urbanely sensual approach to couture remain a strong and pervasive influence on contemporary fashion as evidenced by the
collections of such past and present-day designers as Halston, John Galliano, Comme des Garcons, Azzedine Alaia, and Issey Miyake.
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