The Marginal Social Cost (MSC) is the Marginal Private Cost (MPC) + the Marginal External Cost (MEC). As an example, a pulp and paper mill might produce paper using a supply curve of MPC = 4Q. The mill pumps its effluent into a river. The effluent then travels downstream and a village that gets its water form the river has to install purification systems. The installation of purification is an external cost borne by the village but attributable to the mill. Now if the mill took into account his external cost and factored it into its cost structure, thereby not allowing raw effluent to get into the river and saving the village the cost of installing purification systems, the company might find that MSC = 6Q (MEC = 2Q). No matter what the Demand function equals, the Equilibrium just went to a higher cost and lower output.