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Market Profile

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Barron's Marketing Dictionary:

market profile

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Outline of the characteristics of the inhabitants of a particular consumer region. Used primarily in developing marketing strategies. A market profile will describe demographics, geographical data, lifestyle patterns, consumer needs and preferences, and socioeconomic conditions within a particular market.

Barron's Business Dictionary:

Market Profile

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The demographic characteristics of potential buyers for a product or product line.

Previous:Market Price, Market Penetration, Market Order
Next:Market Rent, Market Research, Market Screening

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Barron's Marketing Dictionary Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved. Read more
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Barron's Business Dictionary Dictionary of Business Terms. Copyright © 2007 by Barron's Educational Series, Inc. All rights reserved. Read more

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