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Probably a good profile for companies wishing to market diet aids and fitness products.

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Probably a good profile for companies wishing to market diet aids and fitness products.

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A sub market will be an alternative market to which to market to. In other words, a secondary market that originally was not the primary market of your company's goals but fits the profile for marketing to.

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Market Leaders

  • Attack challengers
  • Defend Market Share
  • Diversification
  • Expand Total Markets

Market Followers

  • Adapt
  • Imitate
  • Stealth ( Keep low profile )
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When a business moves into a new market it helps to profile the market. First, the business is able to evaluate competitors. Second, the business can learn the general information about the area, such as the economy and target groups. Third, this can help the business plan for the life styles for the market.

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door to door marketing

online marketing

target market

networking market

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