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Market Profile

 
Marketing Dictionary: market profile
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Outline of the characteristics of the inhabitants of a particular consumer region. Used primarily in developing marketing strategies. A market profile will describe demographics, geographical data, lifestyle patterns, consumer needs and preferences, and socioeconomic conditions within a particular market.

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Business Dictionary: Market Profile
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The demographic characteristics of potential buyers for a product or product line.

 
 

 

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Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.  Read more
Business Dictionary. Dictionary of Business Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.  Read more