Text message marketing involves sending messages to potential customers, with the aim of attracting them to one's business. Statistically, text message marketing is more effective, possibly because users are less likely to delete text messages without reading them (as compared to electronic mail messages).

A new marketing landscape analyzes needs and wants in a market. The new marketing landscape creates products and conveys messages to influence exchange.

You may send marketing information to a personal list. However the better method would be to build a opt-in web page and send them to a web page explaining what they will receive with some type of incentive for them to sign up. This lets you then obtain their permission through signing up to send follow up marketing messages to them. This will also keep a bunch of people who may or may not be expecting marketing messages from you angry or to complain about the messages.

Counter marketing is to reduce the demand of a product through different marketing tactics rather than increasing the demand. For example, pro health messages like "say no to tobacco".

Product, place, price and promotion is what communication marketing is all about. The four mentioned items are the key promotion part of marketing communications. These messages will then target advertising, brands and public relations.