Gathering and analysis of information about the moving of goods or services from producer to consumer. Marketing research covers three wide areas: market analysis, which yields information about the marketplace; product research, which yields information about the characteristics and desires for the product; and consumer research, which yields information about the needs and motivations of the consumer. The results of marketing research will supply facts needed to make marketing decisions and will determine the extent and location of the market for a product or service.
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Marketing Research
Barron's Marketing Dictionary:
marketing research |
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Barron's Business Dictionary:
Marketing Research |
Gathering and analysis of information about the moving of goods or services from producer to consumer.
Marketing research covers three wide areas: market analysis, which yields information about the marketplace; product research, which yields information about the characteristics and desires for the product; and consumer research, which yields information about the needs and motivations of the consumer.
Marketing research covers three wide areas: market analysis, which yields information about the marketplace; product research, which yields information about the characteristics and desires for the product; and consumer research, which yields information about the needs and motivations of the consumer.
| Marketing Plan, Marketing Mix, Marketing Information System | |
| Marketing Strategy, Markettest, Markup |
Related topics:
 | Marketing Information System (business term) |
| American Marketing Association (AMA) (business term) |
| Pergamon AGB (in marketing) |
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Copyrights:
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 | Barron's Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved. Read more |
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| Barron's Business Dictionary. Dictionary of Business Terms. Copyright © 2007 by Barron's Educational Series, Inc. All rights reserved. Read more |
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Mentioned in
- Marketing Information System (business term)
- American Marketing Association (AMA) (business term)
- Pergamon AGB (in marketing)
- Sampling (business term)
- Life Insurance Marketing and Research Association (Limra) (insurance term)
- Marketing Research (American history)
- consumer research director (in marketing)
- alpha error (in marketing)
- beta error (in marketing)
- Burke test (in marketing)
- nonverbal communication (in marketing)
- Molded Fiber Glass Companies (Private Company)
- SPSS (technology)
- American Statistical Association (ASA) (in marketing)
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