The honor guards are worth 35p each (you can have 3-10 in each squad)(max three squads of honor guards)
+special weapons
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Either, Angraft, Because it's big, or the Thunderhawk, because
it's big, or some famous Space Marine captain like Marneus Calgar
or Darnath Lysander.
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It depends on what you want. Marneus Calgar might be the one
with the best abilities, along with an impressive statline. But
he's too expensive. It really depends on the type of abilities you
have.
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If your talking fluff wise then probably the Emperor, but in
game, it depends on who you ask due mainly to the fact that
everyone thinks their things are the best. One of them could be
Marneus Calgar with 2 full squads of honor guard.