| Artist: MC Serch |
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| Discography: MC Serch |
| Wikipedia: MC Serch |
| MC Serch | |
|---|---|
| Birth name | Michael Berrin |
| Born | May 6, 1967 [citation needed] |
| Genres | Hip hop |
| Labels | Def Jam |
| Associated acts | 3rd Bass |
MC Serch (born Michael Berrin on May 6, 1967[citation needed]) is a Jewish, American hip hop MC and former member of 3rd Bass.
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He is credited with creating the slang term "the Gas Face". He grew up in Far Rockaway, Queens[1], attending Far Rockaway High School.[2], and graduated from Music & Art High School.
After recording three albums with 3rd Bass—The Cactus Album (1989), Cactus Revisited (1990), and Derelicts of Dialect (1991)—Serch launched a solo career with Return of the Product (1992, Def Jam). The album featured two hit singles: "Here It Comes" (which hit #1 on Billboard's Hot Rap Tracks chart); and "Back to the Grill" featuring Chubb Rock, Red Hot Lover Tone and Nas. Serch was the executive producer of Nas’ Illmatic, one of the most critically acclaimed albums of the 1990s. He also helped to cultivate the rapper O.C. after hearing him on the Organized Konfusion song "Fudge Pudge", helping him secure a record contract with Wild Pitch Records. In 1995 Serch also mentored the newly formed Non Phixion.
Since retiring from performing, Serch has run a promotions company (Serchlite Music). He appeared in Spike Lee's Bamboozled (2000) as a member of the fictitious hip-hop group Mau Maus (played by other real-life hip-hop performers such as Mos Def, Charli Baltimore and Canibus). His character was a white revolutionary who was supposed to be 1/16th African-American. [3] From 2003 he hosted Serch In The AM on Detroit Urban Radio Station FM 98 WJLB; he was the first Jewish DJ at that station. MC Serch was dismissed from WJLB in March 2006, reportedly due to a dispute over a Super Bowl weekend party at the club "Motor City Live."[4] Serch also hosted the VH1 reality series Ego Trip's The (White) Rapper Show, known for his catch phrase: "Woop-WOOP!", which ended in March of 2007. A follow-up show, ego trip's Miss Rap Supreme, debuted in 2008. Serch has since returned to the radio airwaves in Detroit on the urban station Hot 102.7
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