Media bias

Reach Media is a subsidiary of Urban One, Inc., which is a media company focused on African American and urban audiences. Urban One owns and operates a variety of media outlets, including radio stations, digital platforms, and TV networks.

media planning is the process of formulating strategies and selecting the appropriate media vehicle that can be use to reach the target audience.

The three sources of media power are ownership, audience reach, and agenda-setting. Ownership refers to who controls the media platform, audience reach is the size and demographics of the audience the media reaches, and agenda-setting is the ability of the media to influence which topics are considered important in society.

Cover refers to how many people are exposed to a particular media message, while reach refers to the total number of unique individuals or households that are exposed to that message. Cover focuses on the percentage of the target audience that is exposed to the message, while reach focuses on the total number of individuals or households reached by the message. Both cover and reach are important metrics in media management for evaluating the effectiveness and efficiency of media campaigns.