medicine show

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A reenactment of a medicine show in Ringwood, Illinois

Medicine shows were traveling horse and wagon teams which peddled "miracle cure" medications and other products between various entertainment acts. Their precise origins unknown, medicine shows were common in the 19th century United States (though they continued up to World War II). They are most commonly associated with "miracle elixirs" (referred to as snake oil), which, it was claimed, had the ability to cure any disease, smooth wrinkles, remove stains, prolong life or cure any number of common ailments. Entertainment often included a freak show, a flea circus, musical acts, magic tricks, jokes, or storytelling.

History

Origins

An advertisement for Clark Stanley's Snake Oil Liniment.

While showmen pitching miraculous cures have been around since classical times,^[1] the advent of mixed performance and medicine sales in western culture originated during the Dark Ages of Europe after circuses and theatres were banned and performers had only the marketplace or patrons for support.^[1] Medicine shows flourished in the late 1800s, particularly in the midwestern United States and the rural South. They had their origin in the patent medicine vendors who set up booths at local fairs in Colonial America.^[2] As early as 1773 laws were being passed against their excesses.^[3]

Final hurrah

The last of these traveling shows was the Hadacol Caravan, sponsored by Louisiana State Senator Dudley J. LeBlanc and his LeBlanc Corporation, makers of the dubious patent medicine/vitamin tonic "Hadacol", known for both its alleged curative powers and its high alcohol content. The stage show, which ran throughout the Deep South in the 1940s with great publicity, featured a number of notable music acts and Hollywood celebrities, and was used to promote Hadacol (which was sold heavily during intermission and after the show). Admission to the show was paid in boxtops of the vitamin tonic, sold in stores throughout the southern United States. The Caravan came to a sudden halt in 1951, when the Hadacol enterprise fell apart in a scandal. The swan song for medicine shows came in the summer of 1972 when the two man show of Chief Thundercloud (pitchman Leo Kahdot, a Potawatomi from Oklahoma [1]) and Peg Leg Sam (harmonicist/singer/comedian Arthur Jackson) played at a carnival in Pittsboro, NC. It was the last show of the year for them; sadly, Kahdot/Thundercloud died that winter.[2]

Use in popular culture

Several modern musical acts have named themselves after this old-time phenomenon, including Old Crow Medicine Show, Dr. West's Medicine Show and Junk Band, Dr. Hook & The Medicine Show, and MV & EE Medicine Show. It also lent its name to The Dream Syndicate's album Medicine Show, to Big Audio Dynamite's song "Medicine Show," and The Band's "W.S. Walcott Medicine Show".

Science fiction author Orson Scott Card titled his online sci-fi journal "The Intergalactic Medicine Show".

British comedy trio The Goodies performed a scene as part of "The Goodies Travelling Medicine Show" in an episode of their series entitled Hospital For Hire. The scene included a plant from the audience (Tim) being pulled from the audience to 'prove' that the mystery elixir cured all ailments.

Notes