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MGA Entertainment

 
Hoover's Profile: MGA Entertainment, Inc.
 
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Contact Information
MGA Entertainment, Inc.
16300 Roscoe Blvd., Ste. 150
Van Nuys, CA 91406-1257
CA Tel. 818-894-2525
Toll Free 800-222-4685
Fax 818-894-8094

Type: Private
On the web: http://www.mgae.com
 Employees: 1,600
Employee growth: 60.0%

Maybe the Bratz had something to do with Ken and Barbie's breakup? MGA Entertainment makes toys such as fashion dolls, action figures, and accessories including the popular Bratz line of trendy mini-dolls. The company also makes and markets a line of action figures called Alien Racers that include remote controlled (RC) vehicles, and other doll sets (Yummi-Land Soda Pop Girls, Storytime Princesses). MGA Entertainment also owns iconic Little Tikes. CEO Isaac Larian helped found a company called ABC Electronics in 1982, which changed its name to Micro Games of America in the late 1980s, then shortened it to MGA when it shifted from electronic games to dolls in the late 1990s.

Key numbers for fiscal year ending December, 2007:
Sales: $1,000.0M
One year growth: (60.0%)

Officers:
CEO: Isaac Larian
COO: Didier Pietri
Vice Chairman: Eric Villette

Competitors:
Hasbro
JAKKS Pacific
Mattel

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Wikipedia: MGA Entertainment
 
Home > Library > Miscellaneous > Wikipedia
 This article needs additional citations for verification.
Please help improve this article by adding reliable references. Unsourced material may be challenged and removed. (June 2009)
MGA Entertainment
Type Private
Founded 1997
Headquarters Los Angeles, California, USA
Key people Isaac Larian, Founder and CEO
Industry Toys
Revenue ▲ US $2 billion (2006)
Employees 1,500
Website www.mgae.com

MGA Entertainment (Micro-Games America Entertainment) is a manufacturer of children's toys and entertainment products founded in 1997. Its products include the Bratz fashion doll line and Yummi-Land. MGA is headquartered at 16300 Roscoe Boulevard in the San Fernando Valley region of Los Angeles, California, United States.[1]

Contents

Products

Introduced in 2001, Bratz is MGA's most successful product line, with various spin-offs from the original teenage dolls, including miniature versions (Lil' Bratz), baby dolls (Bratz Babyz), pets (Bratz Petz), two feature films (Bratz: The Movie and Bratz Girls Really Rock) and numerous DVDs and soundtracks.

Yummi-Land is a doll franchise introduced in 2006. There was an accompanying movie entitled Betsy Bubblegum's Journey through Yummi-Land. The franchise includes a toy line of the character's friends and pets.

My ePets is a plush animal toy franchise also launched in 2006. Each plush comes with a code to activate an online version of the animal on the [1] interactive web site. Users play games, care for their pets and more.

In 2009 new dolls named Moxie Girlz and B*TRU were intoduced

Lawsuit

MGA Entertainment was defeated by Mattel Inc. on July 17, 2008 in a battle over the creation rights of the Bratz doll line. The U.S. District Court in Riverside found that Carter Bryant, creator of the Bratz doll line violated his exclusivity contract when he designed the dolls while he was still working at Mattel. This decision will lead to the possibility of Mattel's ability to claim damages or rights to the Bratz doll line. [2] On December 3, 2008, U.S. District Judge Stephen Larson banned MGA from selling Bratz. He allowed the company to continue selling the dolls until the winter holiday season ended.[3] The ruling will be in effect on February 11, 2009 at the earliest; Mattel and MGA will meet in court on that date.[4]

References

  1. ^ "Contact." MGA Entertainment. Retrieved on December 4, 2008.
  2. ^ Colker, David (2008-07-18). ""Mattel wins important verdict in Bratz dolls case"". Los Angeles Times. http://www.orlandosentinel.com/business/la-fi-bratz18-2008jul18,0,5325580.story. Retrieved on 2008-07-18. 
  3. ^ "Barbie beats back Bratz." CNN Money. December 4, 2008.
  4. ^ Colker, David. "Bad day for the Bratz in L.A. court." Los Angeles Times. December 4, 2008.

External links


This entry is from Wikipedia, the leading user-contributed encyclopedia. It may not have been reviewed by professional editors (see full disclaimer)

 
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Hoover's Profile. ©2008 Hoover's, Inc. All rights reserved.  Read more
Wikipedia. This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "MGA Entertainment".  Read more

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