some of the strategies of micromarketing are :

1. segments

2. niches

3. local areas

4. individuals

Micromarketing is the practice of tailoring products and marketing strategies locally within a smaller region such as city and/or county. This practice of marketing is common with mom and pop restaurants, grocers, and other small business establishments that cater to a local audience. Micromarketing includes the practice of individual marketing where a marketing message is crafted more personally to a buyer.

visions, missions, money/finance, policies and objectives, strategies, staff, functions of the business and resources[natural aswell]

Macromarketing studies how society distributes services and goods far above the typical supply and demand. When macromarketing you will pay close attention to the social impact of issues like pollution, misused resources, and advertising. Micromarketing is addressing issues on a smaller level. Aspects like advertising will make complete since on the micromarketing level, but on the macromarketing level where all is taken into account, it may be seen as a waste of company money.

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