Mint is a business newspaper from HT Media Ltd, launched in collaboration with The Wall Street Journal on 1 February 2007. It is a premium business news publication aimed at decision makers and policy makers of the country and it is the first newspaper in India to be published in the Berliner format[citation needed]. The current Editor of the newspaper is R. Sukumar.
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Style
The design of the Mint newspaper is geared towards presenting business and financial information in a compact format. The format itself was designed by Mario R. Garcia, who has also been associated with the re-design of the Wall Street Journal.
Features
Along with the print edition, Mint also has specialised online and mobile editions which can be accessed at "www.livemint.com". Livemint.com is among the fastest growing news websites in India and it attracts more than 1.5 million readers every month, majority of whom are decision makers in leading business organizations across the world.It is widely considered to be the most comprehensive and technically evolved news portal in the country that has introduced many multimedia enabled engagement platforms which give its readers the opportunity to express their point of view and interact with Mint's editors and columnists.
The weekend edition of the publication is called "Lounge" and it features columns on travel, fashion, arts, personal technology, parenting, and health.
Circulation
Mint is now India's 2nd most widely read national business daily. It has a readership of over 1.75 lakhs in Delhi and Mumbai [ Source : IRS 2009, R1 ], with the average reader belonging to the age group of 35 to 44. It also has editions in Chennai, Bangalore, Kolkata, Chandigarh and Pune.
- Along with Mint, HT Media also owns some of India's largest daily newspapers - Hindustan Times and Hindustan. While the Hindustan Times is the largest read english newspaper in Delhi, Hindustan is the most widely read hindi newspaper in Bihar and Jharkhand. HT Media also owns the radio channel Fever 104 FM, the 2nd most popular radio station in Delhi and Mumbai.
References
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External links
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