monetize

1. To establish as legal tender.
2. To coin (money).
3. To convert (government debt) from securities into currency that can be used to purchase goods and services.

[From Latin monēta, money. See money.]

1. To convert into money.

2. To convert from securities into currency that can be used to purchase goods and services.

Investopedia Says:
For example, you'll often hear Internet marketers talk about "monetizing website visitors." This is another way of saying that the marketers are trying to figure out a way of making money from website visitors, such as through advertising, e-commerce, etc.

Related Links:
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If your investments in the stock market are keeping you from sleeping at night, it's time to learn about the safer alternatives in the money market. The Money Market
Do want to invest, but don't know how to begin? We'll show you the building blocks you need to get started. Investing 101: A Tutorial For Beginner Investors

The verb has one meaning:

Meaning #1: give legal value to or establish as the legal tender of a country
  Synonym: monetise