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Maurice "Morry" Taylor Jr. (born August 28, 1944) is the President and Chief executive officer of Titan International, a tire and wheel manufacturing company. Taylor, nicknamed "the Grizz" for his bear-like gruffness, started in tool and die manufacturing before purchasing Titan Wheel International from Firestone.
Taylor gained brief fame outside the business world when he made an unsuccessful run for the Republican nomination in the U.S. presidential election of 1996, a campaign chronicled in his book "Kill all the lawyers- and other ways to fix the government". He spent over $6 million, but received about 1% of the vote in all the primaries in which he ran.[1] His campaign is featured prominently in the Michael Lewis book Trail Fever.
Taylor was one of the subjects on the 19th episode of PRI's This American Life entitled "Rich Guys", originally aired in 1996.
Taylor was also featured prominently in 1997's Trail fever: spin doctors, rented strangers, thumb wrestlers, toe suckers, grizzly bears, and other creatures on the road to the White House by Michael Lewis, chronicling the 1996 Presidential republican primary.
Taylor was also featured on a skit, on the comedy show Saturday Night Live, portrayed by Jim Breuer in 1996 around the same time as the election. The scene was called the WMUR 9 CNN Debate. The episode aired on 2.17.1996 and was the opening skit for that show.[2]
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