MSNBC Cable, L.L.C.

Type: Subsidiary
On the web: http://www.msnbc.msn.com/id/3096434
Employees: 450

MSNBC plays "Hardball" with CNN in the 24-hour news game. An 82%-owned subsidiary of NBC Universal Cable, MSNBC Cable offers a variety of news programs, including breaking news, opinion programs, and news features. Programs include Hardball with Chris Matthews and Countdown with Keith Olbermann. Content for the channel and Web site comes from NBC News and NBC's 230 affiliated stations; NBC News has editorial control over MSNBC. The station was launched in 1996 and reaches 85 million US households. Microsoft owns an 18% stake in MSNBC through its MSN unit; the two companies also jointly own the channel's MSNBC.com sister news site.

Key numbers for fiscal year ending December, 2007:
Sales: $49.5M

Officers:
VP Advertising and Promotions: Val Nicholas
VP Media Relations: Jeremy Gaines
President, MSNBC: Internet Content Providers

Competitors:
ABC
CNN
FOX News