MundoFox
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MundoFox
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| Type | Broadcast television network |
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| Country | United States |
| Slogan | Americano Como Tú (American Like You) |
| Owner | Fox International Channels (50%) RCN Televisión (50%) |
| Key people | Emiliano Saccone (president) |
| Launch date | 2012 |
| Official website | MundoFox.com |
| Language | Spanish |
MundoFox is Spanish language American television network set to launch in the fall of 2012. The network is owned by News Corporation's Fox International Channels and Colombian broadcaster RCN Televisión.
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Contents
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History
The launch of MundoFox was announced on January 23, 2012.[1] Hernan Lopez, president and CEO of Fox International Channels, said the network will cater to "an increasing demand for quality Spanish-language content in the U.S. from both viewers and advertisers."[2] In 2010, there were 50 million Latinos/Hispanics among 309 million residents (16 percent) in the United States; advertising revenue from the Hispanic/Latino market made up $3.6 billion of the $80 billion (4.5 percent) in the total domestic market in 2011.[3] Lopez noted that the Fox network saw "similar dynamics in play" when it launched in 1986 against established English language networks;[2] MundoFox, he added, will seek to replicate Fox's early years when it launches against established Spanish language networks Univision and Telemundo.[4][5]
MundoFox will be a partnership between News Corporation subsidiary Fox International Channels and Colombian private broadcaster RCN Televisión SA (both companies will own 50 percent of the network),[6] and will be headquartered in Los Angeles.[1][2] The network's first president is Emiliano Saccone, who was named to the position in March 2012.[7]
MundoFox is in the process of finalizing affiliation deals with television stations, with a target reach of 75 percent of United States households at the time of its launch.[8] Deals with 20 affiliates reached in early March 2012 include KWHY-TV/Los Angeles (which will serve as the network's flagship station),[9] WJAN-CD/Miami, and KGMC/Fresno;[10] the deals assure MundoFox will be seen in 5 of the top 10 Hispanic markets and cover at least 40 percent of U.S. Hispanic households.[11]
Programming
Content for the network will be provided by RCN, Fox International Channels, Fox Deportes, News Corp's Shine Group, RCN's NTN24 and others.[12] Fox International Channels already produces Spanish-language programming and sports for its Latin American and U.S. Hispanic cable channels.[13] RCN is one of the largest producers and exporters of Spanish-language television,[14] and had previously provided content mainly to TeleFutura, Univision's sister network; it stopped committing productions to other U.S. Hispanic networks in anticipation of the MundoFox launch.[2]
MundoFox programming will include two newscasts a day, movies, sports from Fox Deportes and original Fox Telecolombia series. The Shine Group will produce its first Spanish-language content for the network.[8]
References
- ^ a b Schechner, Sam; Vranica, Suzanne (2012-01-23). "Hispanic TV Gets Crowded". The Wall Street Journal. http://online.wsj.com/article/SB10001424052970204624204577177040922692750.html. Retrieved 2012-01-23.
- ^ a b c d de la Fuente, Anna Marie (2012-01-22). "MundoFox to launch in the U.S.". Variety. http://www.variety.com/article/VR1118049015?refCatId=19. Retrieved 2012-01-23.
- ^ Nakashima, Ryan (2011-01-23). "Murdoch’s News Corp to enter Spanish-language broadcast network TV with MundoFox network". The Washington Post. Associated Press. http://www.washingtonpost.com/national/news-corp-to-enter-spanish-language-broadcast-network-tv-with-mundofox-network/2012/01/23/gIQA4sXNLQ_story.html. Retrieved 2012-01-23.
- ^ Shaw, Lucas. "News Corp. Launches MundoFox, a Challenge to Univision & Telemundo". Reuters. http://www.reuters.com/article/2012/01/23/idUS109848840620120123. Retrieved 2012-01-23.
- ^ Gisela, Salomón; Torrens, Claudia; Sequera, Vivian (2012-01-23). "Fox y RCN lanzarán nuevo canal de TV en español". El Nuevo Herald. Associated Press. http://www.elnuevoherald.com/2012/01/23/1109365/fox-y-rcn-lanzaran-nuevo-canal.html. Retrieved 2012-01-23.
- ^ "Murdoch se une a una televisión colombiana para lanzar canal en español en EEUU". Agence France-Presse. 2012-01-23. http://www.google.com/hostednews/afp/article/ALeqM5iVaSyw2dY74fBobaG1p7IuknWvxw?docId=CNG.5136f21d016b434a90f9730674f11bd8.351. Retrieved 2012-01-23.
- ^ "Fox Taps Saccone To Head MundoFox," from TVNewsCheck, 3/20/2012
- ^ a b Szalai, Georg (2012-01-23). "News Corp., Partner to Create Spanish-Language Broadcast Network to Rival Univision, Telemundo". The Hollywood Reporter. http://www.hollywoodreporter.com/news/news-corp-mundofox-spanish-broadcast-network-univision-telemundo-283963?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+thr%2Fnews+%28The+Hollywood+Reporter+-+Top+Stories%29. Retrieved 2012-01-23.
- ^ Flint, Joe (March 4, 2012). "MundoFox makes KWHY-TV Channel 22 its Los Angeles home". Los Angeles Times. http://latimesblogs.latimes.com/entertainmentnewsbuzz/2012/03/mundofox-makes-khwy-its-los-angeles-home.html?utm_source=dlvr.it&utm_medium=twitter&dlvrit=71043. Retrieved March 5, 2012.
- ^ Baysinger, Tim (March 4, 2012). "MundoFox Secures First Affiliation Agreements". Broadcasting & Cable. http://www.broadcastingcable.com/article/481311-MundoFox_Secures_First_Affiliation_Agreements.php. Retrieved March 5, 2012.
- ^ de la Fuente, Anna Marie (March 4, 2012). "MundoFox scores affils in 40% of U.S. Hispanic homes". Variety. http://www.variety.com/article/VR1118051043. Retrieved March 5, 2012.
- ^ Lieberman, David (2012-01-23). "Fox To Launch Spanish Language TV Network MundoFox This Fall". Deadline.com. http://www.deadline.com/2012/01/fox-to-launch-spanish-language-tv-network-mundofox-this-fall/. Retrieved 2012-01-23.
- ^ Winslow, George (2012-01-23). "Fox, RCN Plan New Hispanic Network". Broadcasting & Cable. http://www.broadcastingcable.com/article/479481-Fox_RCN_Plan_New_Hispanic_Network.php. Retrieved 2012-01-23.
- ^ "Colombia’s RCN and News Corp to create Univision/Telemundo Rival". Portada. 2012-01-23. http://www.portada-online.com/article.aspx?aid=9099. Retrieved 2012-01-23.
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