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Nesquik is a milk flavoring mix that was developed in the U.S. in 1948, and introduced there as Nestlé Quik. In the 1950s, it was launched in Europe as Nesquik. In countries using the "Quik" term (including the U.S., Canada, Mexico and Australia, where it was originally marketed under the name Nestlé's Quik), the name was changed to the worldwide brand "Nesquik" in 1999. At the same time, General Mills introduced Nesquik cereal, a breakfast cereal that "turns milk into chocolate milk".
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Nesquik's mascot, the Nesquik Bunny a.k.a. Quiky
The Quik Bunny, an anthropomorphic rabbit cartoon character wearing a large red "Q" on a collar-like necklace, was introduced as its mascot. His most famous television jingle has these lyrics..."It's so rich and thick and choco-lit! But you can't drink it slow if it's Quik!" In France and Canada, he is known as Quicky the Nesquik Bunny. France and Greece first had another mascot for Nesquik, which was a fat yellow dog cartoon monster called Groquik—a variation of Gros Quik ("Fat Quik"), created by Gilbert Mast and puppeteered by Yves Brunier. In Greece the mascot was called Κουικάρας (or Quikáras--English:"Big Quik") He was later replaced by Quiky, much to the discontent of fans who protested against the lack of a sympathetic character and the Americanism. In Portugal, the mascot was a kangaroo, Kangurik, which was replaced by Quiky in 1989/1990.
In the U.S. by 2001, the Quik Bunny was renamed the Nesquik Bunny and his "Q" changed to an "N" when the brand name was changed. He appears on the packaging and marketing and has appeared in the product's television commercials. His voice has been provided by American actor Barry Gordon.
Additional products
Powder
- Nestle Quik Chocolate Powder was introduced in 1948.
- Nestle Quik Strawberry Powder was introduced prior to 1970.
- Nestle Quik Vanilla Powder was introduced in 1979
- Additional powder flavors have been introduced, but discontinued: Cherry, (1989-1995; still sold in the UK, Australia and New Zealand), Cream (1997), Triple Chocolate (2002-2006), Vanilla (2003-2006), Honey (2001-2006), Crème Soda (sold in South Africa until recently) and Banana (dates uncertain)
- Nestle Quik Chocolate No Sugar Added was introduced in 1993. This product contains chemical sugars and preservatives.
Syrup
- Nestle Quik Chocolate Syrup was introduced in 1981. Strawberry was added in 1989. Mixed flavours such as Strawberry Banana and Chocolate Caramel have also been produced.
Ready-to-Drink
- Nestle introduced Ready-to-Drink Quik Chocolate Milk in 1984. Strawberry was added in 1987, and Banana was added in 1990. Vanilla and Double Chocolate are also available.
- Fat Free Quik Chocolate Milk was introduced in 1998.
- Nesquik Milkshakes come in Chocolate and Strawberry. Chocolate Caramel was introduced in 2007.
The ready to drink versions of Nesquick ended production in 2009 in the UK
Other
- "Nestlé Nesquik" is also the name of a breakfast cereal made of chocolate-flavored rice and corn puffs. As with many chocolate breakfast cereals, the milk turns chocolatey. The cereal is currently produced by Cereal Partners Worldwide (a joint-venture between General Mills and Nestlé).
- A Nesquik flavor of Nestlé hot cocoa mix features bunny-shaped marshmallows and advertises 38% more calcium than regular hot cocoa.
- Nesquik also have a chocolate fromage frais range in the UK called 'Nesquik Chocolate pots.'
Other media
- The Quik Bunny was parodied in the animated television series Drawn Together episode "Unrestrainable Trainable" where he was found engaging in sexual activity with three of the main characters, and stunned at the contents of his "chocolate milk".
- A promotional comic with Superman
- The Adventures of Quik Bunny comic
See also
External links
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