Type: Private
On the web: http://www.newbalance.com

New Balance Athletic Shoe runs on its everyman (and everywoman) appeal. Unlike its rivals, the footwear firm shuns celebrity endorsers. By spotlighting lesser-known athletes, New Balance claims to emphasize substance over style. The approach attracts Boomer jock clients who are less fickle than the teens chased by its rivals. Besides making and selling men's and women's shoes for running, cross training, basketball, tennis, hiking, and golf, it offers fitness apparel and kids' shoes and owns leather boot and shoe maker Dunham. It sells its footwear in its own stores and those of specialty retailers. Founded in 1906 as New Balance Arch Company to make arch supports, it's known for its selection of shoe widths.

Officers:
Chairman: James S. (Jim) Davis
President and CEO: Robert T. DeMartini
EVP and CFO: John Withee

Competitors:
adidas
Fila USA
NIKE

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