NewCo is a generic name used to refer to corporate spin-offs and startups before they are assigned a final name.
Examples
- 3M→Imation
- AT&T→NCR
- Bayer→Lanxess
- BP→Innovene
- Ford Motor Company→Visteon
- General Motors→Covisint
- Hewlett-Packard→Agilent Technologies
- Northwest Airlines→Compass Airlines
- NBC Universal & Comcast programming assets→As-of-yet unnamed new firm[1]
References
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