nonprice competition
Barron's Marketing Dictionary:
Top
nonprice competition
Marketing approach whereby the cost of the product is minimized and other marketing factors are maximized by the creation of a distinctive quality about the product such as its design, performance, snob appeal, availability, or service guarantees. See also price competition.
Post a question - any question - to the WikiAnswers community:
Copyrights:
Barron's Marketing Dictionary
Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.
Read more