The 1990s saw hip-hop's influence extend well beyond the confines of the traditional large metropolitan areas (New York, Los Angeles, Houston, Atlanta, et al.), initially spreading into the suburbs, where it infiltrated every socio-economic strata and crossed every cultural boundary, then ultimately found its way into smaller regional niches, such as, in the case of the progressive rap combo Oddjobs, Minneapolis and St. Paul. With the equally forward-looking artists of the Rhymesayers Entertainment enterprise, the group not only helped to put Minnesota on the hip-hop map but, inspired by previous mavericks like De La Soul, the Beastie Boys, Hieroglyphics, and Freestyle Fellowship, also helped to tie rap's coastal-based, old-school past with its visionary, postmodern, untethered future.
The full CMI crew -- by that time down to Oddjobs and MCs Nomi and Naimles -- had planned to follow with a full-length project. Instead Nomi (Mario Demira) joined as an official member (CMI Productions became the business front for the group), and the three remaining Minnesotans made the final move to New York the following autumn. Success and respect came surprisingly quickly for the quintet in the Big Apple. Its 12" single "Blue Collar Holler" rose to the sixth spot on the CMJ college radio chart. (A subsequent remix of the song attracted guest appearances from Aesop Rock and Vast of Cannibal Ox.) Oddjobs shared stages with or opened for De La Soul, DJ Shadow, Blackalicious, El-P, and Atmosphere, among others. In 2002 the crew released its first nationally distributed full-length, Drums, on its own indie startup label Third Earth Music. The album was lauded by fans, fellow rappers, and critics alike. They briefly partnered with Eyedea for the extremely rare toss-off cassette Whereabouts of Hidden Bridges. The collaboration also accounted for a track on the next official Oddjobs recording, the six-song The Shopkeeper's Wife EP, released in the spring of 2003. ~ Stanton Swihart, Rovi