Package Code
Barron's Marketing Dictionary:
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package code
Code used in direct marketers' customer records to identify a particular mailing package so that response to the package can be tracked. Package codes are especially important when testing a new package against a control package, so that response to each promotion can be compared. See also homogenization; key code; package test.
Barron's Business Dictionary:
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Package Code
Identification used by direct marketers to track a particular mailing package.
Package codes are important when testing a new package against a control package, so that response to each promotion can be compared.
Package codes are important when testing a new package against a control package, so that response to each promotion can be compared.
| Package Band, Package, Pacesetter | |
| Package Design, Package Mortgage, Packaged Goods |
