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The party plan is a method of marketing products by hosting a social event, using the event to display and demonstrate the product or products to those gathered, and then to take orders for the products before the gathering ends. The primary lead generation system for home party plan sales is through the home party itself. The sales professional uses the home party business model as a source for future business.
The party plan is largely regarded as primarily the invention of Brownie Wise, who developed it for the Tupperware company in the early 1950s. The success of Tupperware was widely emulated. In this system, full-time commissioned representatives of the sales organization, almost invariably women, approach other women about hosting a social event in their homes during which a product will be demonstrated. In consideration, they will be given hostess gifts and a portion of the proceeds from the amount of goods sold. Frequently all in attendance will be given a token item of nominal value as an incentive to attend, although the primary reason to attend is for the fun of the social environment. The value of fun as a commodity coupled with personal customer service is what makes this business model so successful.
This plan has been used primarily to sell items whose main appeal is to women by women, such as Tupperware itself (a food-storage system), kitchen utensils, home decor items, jewelry, skincare, cosmetics, and similar products; recent additions to the field include lingerie and sex toys.
Party plan companies
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