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He was a parvenu when it came to business, which made his competitors resent his success. The word parvenu is a noun.
Le Paysan parvenu was created in 1736.
Although he accumulated a large amount of money over the years, he's still considered a parvenu by the elite of his city.
A newly rich person is a PARVENU.
upstart:poor
modernism:slow process
modernity:^