Josh was Peak's father, owner of Peak Experience.

A sexual peak is the biggest orgasm, or the climax in a sexual experience.

From my own experience, I know that many people go to Utah for skiing. Therefore the peak tourist season is about February.

A peak experience in some way, a highlight of importance, landmark, benchmark, memorable.

This is the best experience that a customer has ever had. You want it to be remembered so they are a loyal customer and tell other people about the company as well.