Benefit a consumer expects to gain from a product or service. Perceived value is derived from a combination of benefits that are tangible, like hunger abatement, and benefits that are psychosocial in nature, like status enhancement. The perceived value of a product has a direct effect on demand and should be one of the factors considered when establishing a price.
perceived value
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 | perceived value pricing (in marketing) |
| dual offer (in marketing) |
| highflying |
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Mentioned in
- perceived value pricing (in marketing)
- dual offer (in marketing)
- highflying
- diminishing marginal utility (in marketing)
- exchange (in marketing)
- price discrimination (in marketing)
- tactile discrimination
- Thackara's laws (technology)
- collapse
- price point (in marketing)
- price war (in marketing)
- site selection (in marketing)
- skimming (in marketing)
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