The word is Periphrasis....and is the same as 'circumlocution

1·· a style that involves indirect ways of expressing things.

Periphrasis is an expression that states something indirectly. For example, "The big man upstairs hears your prayers."

Some examples of periphrasis as a figure of speech include referring to someone as "the one who must not be named" instead of saying their actual name, or using "the big apple" to refer to New York City. Periphrasis involves expressing an idea through a longer, indirect way rather than using a simple or direct word or phrase.

Periphrasis is an expression in which, instead of a well-known or generally used name of an object, several words or even phrases are used to describe it, e.g. Japan - the country of the rising sun, Michael Jackson - the King of Pop.