persuasive
American Heritage Dictionary:
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per·sua·sive
(pər-swā'sĭv, -zĭv) 
adj.
Tending or having the power to persuade: a persuasive argument.
persuasively per·sua'sive·ly adv.
persuasiveness per·sua'sive·ness n.
adj.
Tending or having the power to persuade: a persuasive argument.
persuasively per·sua'sive·ly adv.
persuasiveness per·sua'sive·ness n.
Roget's Thesaurus:
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persuasive
Antonyms by Answers.com:
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persuasive
adj
Definition: effective, influential
Antonyms: dampening, discouraging, disheartening, dissuasive, ineffective, ineffectual, unconvincing, weak
Word Tutor:
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persuasive
IN BRIEF: Having the power to convince.
To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful.
— Edward R. Murrow (1908-1965)
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American Heritage Dictionary
The American Heritage® Dictionary of the English Language, Fourth Edition Copyright © 2007, 2000 by Houghton Mifflin Company. Updated in 2009. Published by Houghton Mifflin Company. All rights reserved.
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Roget's II: The New Thesaurus, Third Edition by the Editors of the American Heritage® Dictionary Copyright © 1995 byHoughton Mifflin Company. Published by Houghton Mifflin Company. All rights reserved.
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