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| Philip Kotler | |
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| Born | May 27, 1931 Chicago, Illinois |
| Nationality | American |
| Occupation | Marketing Professor and Consultant |
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Philip Kotler (born 27 May 1931 in Chicago) is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University.
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Early life
He received his master's degree at the University of Chicago and his PhD at Massachusetts Institute of Technology, both in economics. He studied under three Nobel Laureates in Economic Science: Milton Friedman, Paul Samuelson, and Robert Solow. He did postdoctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.
Writings and Actvities
Professor Kotler's book, Marketing Management (14th edition), is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and Marketing: An Introduction and are also widely used around the world. Kotler has also written fifty other books dealing with museums, performing arts, place marketing, poverty alleviation, innovation, corporate social responsibility, professional services, religious institutions, healthcare, education, tourism and hospitality.
Kotler developed new concepts in marketing social marketing, atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing theory needs to not only include promotion but also include product, place and pricing, often called the 4Ps.
Kotler has consulted many large companies in the areas of marketing strategy, marketing planning and organization, and international marketing.
He presents seminars to companies and other organizations in major international cities and countries on the latest marketing developments. He has been described as "the father of modern marketing."
Professor Kotler was designated as a Legend in Marketing and over 150 of his articles were published along with critical commentary in a nine volume set Legends in Marketing: Philip Kotler (New Delhi: Sage, 2012)
Honor titles
Kotler was awarded honorary degrees from DePaul University, University of Zurich, Athens School of Economics, University of Stockholm, Cracow School of Economics, Budapest School of Economic Science and Public Administration, BI Norwegian School of Management, Academy of Economic Studies in Bucharest, National Unversity of Kylv Mohyla Academy, Nyenrode Business University, Group HEC, Catholic University Santo Domingo, Universidad del Pacifico, Mediterranean University, and University American College.
References
"Guru" books that contain a complete chapter on Professor Kotler's contributions and accomplishments:
Stuart Crainer, The Ultimate Book of Business Gurus: 110 Thinkers Who Really Made a Difference (New York: AMACOM, 1998).
Carol Kennedy, Guide to the Management Gurus: Shortcuts to the Ideas of Leading Management Thinkers (London: Century Business, 1998)
Mrcia Layton Turner, How to Think Like the World's Greatest Marketing Minds New York: McGraw-Hill, 2000).
Tom Brown, Stuart Crainer, Des Dearlove, and Jorge N. Rodrigues, Business Minds (London: Financial Times/Prentice-Hall, 2002).
External links
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