Plan B
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Alternative plan if a principal plan of action is unsuccessful; backup plan. For example, if a new product is less than successful, plan B’s strategy is to repackage it and advertise it in a different market.
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| Plan Sponsor, Planned Economy, Planned Unit Development (PUD) |
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Plan B
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Barron's Business Dictionary
Dictionary of Business Terms. Copyright © 2007 by Barron's Educational Series, Inc. All rights reserved.
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