position

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In general: place on page where an advertisement or insert appears, in relation to its placement on the page and/or the front, middle, or back of the publication. Because of a reader's viewing habits, the position of an advertisement plays an important role in determining its effectiveness. For example, certain positions, such as the back cover of a magazine or page 3 of a newspaper, frequently are desirable and command premium rates because studies have shown that they are almost always read. A publication's advertisement may be positioned on a right- or left-hand page, at the top of or below an editorial column, near or completely surrounded by editorial copy, adjacent to the gutter, or close to or enclosing around other advertisements. Most advertisers place print advertising on a run of paper (rop) basis; that is, the position of the advertisement is determined by the publisher, and the advertisement may appear anywhere within the run of the publication. However, some advertisers feel that a preferred position warrants the added expense and may request such a position on their insertion order. For example, sporting goods manufacturers may pay a preferred position rate to have their ads run in the sports section of a newspaper. On the other hand, some advertisers may elect to go with an rop rate but will indicate a preference for a certain position on their insertion order (e.g., front forward, right-hand page, top of column, outside the column, adjacency to editorial matter) and will hope that the publication honors their request.

Broadcast: programs or time spots felt by advertisers to be particularly desirable. In both radio and television, position is determined by time periods, with those spots watched and listened to by large audiences commanding high rates. For example, station-break

spot announcements following programs with high ratings are

sought after by advertisers and are offered at a premium price. See

also adjacency.

Marketing: marketing strategy that attempts to control the perception of a product or service relative to competitive products or services. For example: A particular brand of perfume is positioned, by the advertiser as the most expensive perfume in the world. And a computer company positions itself as the most reliable, service-oriented company. Statistical techniques such as multidimensional scaling are used to identify the position of a product in the market according to the perception of consumers. Marketers attempt to control their position in the market as part of a total marketing strategy. The seller of the above-mentioned expensive perfume is employing a strategy that will cream the highest-price buyers off the top of the market. The computer company's positioning supports a strategy that is geared toward risk-averse buyers willing to pay extra for peace of mind. However, as computers become more commonplace, the sense of risk is reduced and the computer company will need to reevaluate its positioning strategy.

In general: to deliberately put oneself, or a company, in a certain place such as a strategic market location.


Banking: bank’s net balance in a foreign currency.


Finance: firm’s financial condition.


Investments : (1) investor’s stake in a particular security or market. A long position equals the number of shares owned; a short position is the number of shares owed. (2) to take on a long or a short position in a stock.

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noun

1. The place where a person or thing is located: emplacement, location, locus, placement, site, situation. See place.
2. The way in which one is placed or arranged: attitude, pose, posture. See posture.
3. One's place and direction relative to one's surroundings: bearing (often used in plural), location, orientation, situation. See place.
4. A frame of mind affecting one's thoughts or behavior: attitude, outlook, posture, stance. See attitude/good attitude/bad attitude/neutral attitude.
5. Something believed or accepted as true by a person: belief, conviction, feeling, idea, mind, notion, opinion, persuasion, sentiment, view. See opinion.
6. Positioning of one individual vis-à-vis others: footing, place, rank¹, situation, standing, station, status. See place.
7. A post of employment: appointment, berth, billet, job, office, place, situation, slot, spot. Slang gig. See place.

verb

To put in or assign to a certain position or location: emplace, install, locate, place, set¹, site, situate, spot. See place.

n

Definition: responsibility in business
Antonyms: unemployment

v

Definition: place physically in location
Antonyms: displace, lose

Term applied to playing positions on string instruments and on the trombone. On a string instrument it indicates the placing of the left hand on the fingerboard so that the fingers can play from 1 on the lowest string to 4 on the highest without a Shift. On the trombone it refers to the degree of extension of the slide.

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The amount of a security either owned (which constitutes a long position) or borrowed (which constitutes a short position) by an individual or by a dealer. In other words, it's a trade an investor currently holds open.

Investopedia Says:
For example, you might hear it used in the following contexts:
1. Dealers often take long positions in specific securities to maintain inventories and allow for quick and easy trading.
2. The trader closed his position and locked in a profit of 10%.

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The place any player is at a poker table relative to the dealer button.

SoundPoker Says: Position usually is divided into 3 broad categories: early position, middle position and late position. Position can dictate a player's decision in regards to checking, betting or folding.

See Also: Dealer Button, Early Position, Late Position, Middle Position, Out Of Turn, Under the Gun

Pertaining to position or posture.

• p. nystagmus — see positional nystagmus.

n

The placement or location of body parts to each other or the relationship of the body and its parts to other objects in space.

For a list of words related to positioning, see:

• Corporations and Business Practices - positioning: placement of company within industry or product within company

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See words rhyming with "positioner."

  See crossword solutions for the clue Position.

This entry is from Wikipedia, the leading user-contributed encyclopedia. It may not have been reviewed by professional editors (see full disclaimer)

Common misspelling(s) of position

• possition
• positon
• postion
• positron

Dansk (Danish)
n. - stilling, plads, position
v. tr. - anbringe, lokalisere

idioms:

• in a position to    i stand til
• position paper    hensigtserklæring, oversigtsrapport

Nederlands (Dutch)
positie, ligging, standpunt, betrekking, plaats, stellingname, plaatsen, positie innemen

Français (French)
n. - situation, position, place, rang, poste, statut, (Sport) poste, (Mil) position, guichet
v. tr. - poster, disposer, orienter

idioms:

• in a position to    (être) en mesure de, (être) bien placé pour
• position paper    déclaration politique, ordre du jour

Deutsch (German)
n. - Position, Lage, Platz, Stelle, Stellung, Haltung
v. - plazieren, positionieren, stationieren

idioms:

• in a position to    in der Lage
• position paper    schriftliche Absichtserklärung

Ελληνική (Greek)
n. - θέση, τοποθεσία, πόστο, αξίωμα, θέση εργασίας, βαθμός, στάση (του σώματος), στάση, γνώμη, άποψη, θέση, κοινωνική σειρά, πρόταση, (οικονομική) κατάσταση
v. - τοποθετώ

idioms:

• in a position to    σε θέση να
• position paper    έκθεση πολιτικής των κρατικών φορέων επί θέματος τρέχοντος ενδιαφέροντος

Italiano (Italian)
posizione, punto, parere, punto di vista, impiego, situazione, condizione sociale, posto in classifica, atteggiamento, posto di comando, postazione, posizionare, collocare, piazzare, localizzare, mettere a posto, disporre

idioms:

• in a position to    in posizione da
• position paper    documento programmatico

Português (Portuguese)
n. - posição (f), cargo (m)
v. - posicionar, localizar

idioms:

• in a position to    em posição de/para
• position paper    plataforma eleitoral

Русский (Russian)
положение, позиция, должность, поза

idioms:

• in a position to    быть вправе
• position paper    документ в кот. выложена положение по важному делу

Español (Spanish)
n. - posición, ubicación, opinión, postura, situación, puesto, empleo, rango
v. tr. - situar, colocar, disponer

idioms:

• in a position to    en condiciones de
• position paper    documento (informe) de posición

Svenska (Swedish)
n. - position, läge, plats, ställning, ståndpunkt, tes
v. - placera, anbringa, lokalisera, ange plats

中文（简体）(Chinese (Simplified))
位置, 方位, 地点, 姿势, 姿态, 恰当的位置, 地位, 安置, 决定...的位置

idioms:

• in a position to    能够
• position paper    立场声明表, 意见书

中文（繁體）(Chinese (Traditional))
n. - 位置, 方位, 地點, 姿勢, 姿態, 恰當的位置, 地位
v. tr. - 安置, 決定...的位置

idioms:

• in a position to    能夠
• position paper    立場聲明表, 意見書

한국어 (Korean)
n. - 위치, 지위, 자세
v. tr. - 적당한 장소에 두다[높다]

idioms:

• in a position to    ~할 수 있는 처지에 있다

日本語 (Japanese)
n. - 位置, 姿勢, 順位, 地位, 職, 立場, 形勢
v. - 適切な場所に置く

idioms:

• in a position to    する事ができる
• position paper    ポジションペーパー

العربيه (Arabic)
‏(الاسم) وضع الشيء, ترتيب, تنظيم, موقف من قضيه, مركز اجتماعي (فعل) يضعه في موضع ما, يرتب, ينظم‏

עברית (Hebrew)
n. - ‮עמדה, משרה, מקום, מצב, מיקום, מעמד, תנוחה, עבודה, יציבה (תעמיד), עמדה צבאית‬
v. tr. - ‮העמיד, הציב במקומו‬

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