The best way to answer that question is to focus on the need you are satisfying with your customers. You should also examine the earning potential for your business.

Physics can be used in many ways to describe jumping. One can examine the kinematics of jumping by looking at the acceleration, 9.8 m/s^2, that acts on you while you are in mid-air. Also, you could examine the potential energy you have when you jump or effects of air resistance.

The forensics team will examine the crime scene.

The doctor needs to examine you.

He likes to examine nature.

The point of doomsday theories is not to annoy people, it is only one potential result.

If there is a point to them, it is more esoteric. It is perhaps to examine the potential of current events to end in catastrophic results. It is to analyze current trends and extrapolate eventualities. It is to think upon the future and ask, "What if?".

The suggestion would be that if this annoys you, avoid it. If you fail to avoid it and still claim it annoys you, perhaps you should examine your motivation for not avoiding it.

We will carefully examine the evidence.

He used a magnifying glass to examine the small writing.