prime time

Further information: Primetime (TV series)

Prime time is the block of programming on television during the middle of the evening.

Definition

In North America, television networks feed their prime time programming in two blocks: one for the Eastern, Central, and Mountain time zones, and one for the Pacific, Alaskan, and Hawaiian time zones to their local affiliates. In Atlantic Canada (including Newfoundland) as well as Alaska and Hawaii there is no change in the interpretation or usage of "prime time" as the concept is not attached to time zones in any way.

When prime time is

The generally accepted times considered to be traditional prime time are 8:00 p.m. to 11:00 p.m. Eastern and Pacific and 7:00 p.m. to 10:00 p.m. Central and Mountain Monday–Saturday.

• On Sundays, prime time begins an hour earlier, at 7:00 p.m. Eastern and Pacific and 6:00 p.m. Central and Mountain, ending at the same time as on the other six days of the week. Note that for cable networks, such as USA, TBS, and ABC Family, prime time is 8:00 p.m. to 11:00 p.m. all seven days of the week.
• With the addition of newer networks such as FOX, The CW, and MyNetworkTV, they're now considered a common prime separate from traditional prime. Common prime is 8:00 p.m. to 10:00 p.m. Eastern and Pacific and 7:00 p.m. to 9:00 p.m. Central and Mountain Monday–Saturday, beginning an hour earlier on Sundays as with traditional prime.
• Before the FCC regulated time slots prior to prime time in the early 1970s, networks began programming at 7:30 on weeknights. For a historical look at prime time, see History of TV Prime Time

International

• Prime time in Australia is from 6:00pm to 12:00am. However the prime of this is from 6:00pm to 10:30pm (as Australian TV stations start hour long programs at half past a particular hour), following Australian Eastern Standard Time, however official primetime is 6:00
• Prime time in New Zealand is considered to be 7:30 to 10:30pm, but can be extended to cover the entire evening of television (6pm-11pm).
• In Korea(South), tradition of this time is usually starts from 6:00pm until 9:00pm(for evening), 9:00pm to 12:00am(for night).
• In a great part of Latin America, prime time is considered from 6:00pm or 7:00pm to 10:00 or 11:00pm. The time slot is usually used for News, Telenovelas and TV Series, and special time slots are used for Reality Shows, with great popularity.
• In the Philippines, the conception of "prime time" varies per network, with ABS-CBN starting at 6:00 pm, while GMA starts at 6:30pm. Both stations end their "prime time" programming at the start of the late night newscast (usually at 11:30pm). Timeslots with largest viewest shares are usually between 7:30pm and 10:30pm.
• In Germany prime time begins traditionally at 8:15pm. This is due to Tagesschau, the most popular German news program, being on from 8:00pm to 8:15pm each day. In the late 90s one channel, Sat.1, tried to move its prime programming to 8pm straight, but reverted to the common timeslots only months later.

Timeslot's relationship to radio & TV revenue

Prime time is the daypart (block of a day's programming schedule) with the most viewers and is generally where television networks and local stations reap much of their advertising revenues. The Nielsen Ratings system is explicitly designed for the optimum measurement of audience viewership by dayparts with prime time being of most interest.

The existence of prime time in the United States is largely an artifact of now repealed regulations of the Federal Communications Commission which limited the number of hours that a network can require its affiliates to broadcast.

Additionally, networks may also choose to provide local affiliates the opportunity to air sporting events or other special events which may fall outside of standard designated network broadcast times.

Prime time and international broadcasting

Outside North America "Prime Time" is used in international broadcasting to refer to when the most audience is available to an international broadcaster in a particular time zone (Australian Eastern Standard Time, for example) or block of contiguous time zones (Eastern North America, as in EST + CST).

• In the case of the Pacific Time Zone (Americans) prime time is from 03:00 UTC to 0700 UTC.
• GMT prime time is exactly 12 hours from NZT prime time.

Prime Time in Europe

Prime Time in the United Kingdom

In the UK, Prime time is generally seen as 8PM to 11PM, as this is when highest ratings are achieved and thus when popular shows are screened.

Prime Time in Germany

In Germany, the term "prime time" has the same meaning as in the US. Public and privately owned TV stations air their premium programme according to German audience's television habits.
The oldest public national broadcasting network of Germany, the Consortium of Broadcasting Networks in Germany (Arbeitsgemeinschaft der Rundfunkanstalten in Deutschland = ARD), also referred to as "The First" (Das Erste) airs the Tagesschau, Germany's most watched news broadcast, at 8:00 p.m. The Tagesschau is scheduled for 15 minutes; its end marks the beginning of the prime time. All other channels have chosen to start their prime time at 8:15 p.m. Several attempts by Germany's privately owned broadcasters like Sat.1 to change the prime time start from 8:15 to 8:00 p.m. were not successful.

See also

• Drive time (similar concept in radio)
• International broadcasting
• Late night
• Market share
• PrimeTime Radio
• Not Ready for Prime-Time Players
• "Prime Time" Elix Skipper
• "Prime Time" Deion Sanders

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