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what are the four quandrants named in the BCG Growth-Market Share Matrix

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what are the four quandrants named in the BCG Growth-Market Share Matrix

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first we find the market share then find industry growth acording to these values we plot in the bcg matrix that show that where is our product lies

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BCG matrix is a tool that helps you to identify how well your product is doing in the market and based on that it comes under one of the four categories demonstrated in BCG matrix. I learned more on BCG matrix on this site

http://www.researchomatic.com/Bcg-Growth-Matrix-55640.html it's helpful.

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The BCG matrix for the Nokia Corporation has been illustrated in a 4 by 4 grid that compares relative market shares to the market growth rate. The goal of Nokia is to move the company into the Star matrix, giving it a large share in the market.

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The BCG matrix method is based on the product life cycle theory that can be used to determine what priorities should be given in the product portfolio of a business unit. To ensure long-term value creation, a company should have a portfolio of products that contains both high-growth products in need of cash inputs and low-growth products that generate a lot of cash. It has 2 dimensions: market share and market growth. The basic idea behind it is that the bigger the market share a product has or the faster the product's market grows the better it is for the company.

The bcg of Tata motor is as follows

Stars - The top products of tata motors

1. Indica

2. question mark - tata safari dicor

3. cash cows - indigo

4. dogs - Nano

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