commodification

Here is how you can use alternative medicine in a sentence, "Most herbalists will claim to have alternative medicine." Alternative medicine refers to another option in terms of medication.

Yes, it is a form of alternative medicine.

"Wide use" does not make something not an alternative medicine.

To not be an alternative medicine, it has to go through rigourous testing against placebos.

Ayurvedic hasn't done this. It, therefore, is scientifically unproven and an alternative medicine.

What are the beliefs behind alternative medicine?

Alternative medicine tends to disagree with conventional medicine about the treatment plans for cancer