Prototype Theory is a mode of graded categorization in Cognitive Science, where some members of a category are more central than others. For example, when
asked to give an example of the concept furniture, chair is more frequently cited than, say, stool.
Prototype theory also plays a central role in Linguistics, as part of the mapping from
phonological structure to semantics.
As formulated in the 1970s by Eleanor Rosch and others, prototype theory was a radical
departure from traditional necessary and sufficient conditions as in Aristotelian logic, which
led to set-theoretic approaches of extensional or intensional semantics. Thus instead of a definition based model - e.g. a bird may be defined as elements with the features [+feathers], [+beak] and
[+ability to fly], prototype theory would consider a category like bird as consisting of different elements which have unequal
status - e.g. a robin is more prototypical of a bird than, say a penguin. This leads to a graded notion of
categories, which is a central notion in many models of cognitive science and
cognitive semantics, e.g. in the work of George
Lakoff (Women, fire and dangerous things, 1987) or Ronald Langacker
(Cognitive Grammar, vol. 1/2 1987/1991).
The term prototype has been defined in Eleanor Rosch's study "Natural Categories"
(1973) and was first defined as a stimulus, which takes a salient position in the formation of a category as it is the first
stimulus to be associated with that category. Later, she redefined it as the most central member of a category.
Cognitive Representation of Semantic Categories
In her 1975 paper, Cognitive Representation of Semantic Categories (J Experimental Psychology v. 104:192-233), Eleanor
Rosch asked 200 American college students to rank, on a scale of 1 to 7, whether they regarded the following items as a good
example of the category furniture. The resulting ranks are as follows:
- 1 chair
- 1 sofa
- 3 couch
- 3 table
- 5 easy chair
- 6 dresser
- 6 rocking chair
- 8 coffee table
- 9 rocker
- 10 love seat
- 11 chest of drawers
- 12 desk
- 13 bed
- ...
- 22 bookcase
- 27 cabinet
- 29 bench
- 31 lamp
- 32 stool
- 35 piano
- 41 mirror
- 42 tv
- 44 shelf
- 45 rug
- 46 pillow
- 47 wastebasket
- 49 sewing machine
- 50 stove
- 54 refrigerator
- 60 telephone
While one may differ from this list in terms of cultural specifics, the point is that such a graded categorization is likely
to be present in all cultures. Further evidence that some members of a category are more privileged than others came from
experiments involving:
- 1. Response Times: in which queries involving a prototypical members (e.g. is a robin a bird) elicited faster
response times than for non-prototypical members.
- 2. Priming: When primed with the higher-level (superordinate) category, subjects were faster in identifying if two
words are the same. Thus, after flashing furniture, the equivalence of chair-chair is detected more rapidly than
stove-stove.
- 3. Exemplars: When asked to name a few exemplars, the more prototypical items came up more frequently.
Subsequent to Rosch's work, prototype effects have been investigated widely in areas such as colour cognition
(Brent Berlin and Paul Kay, 1969), and also for more
abstract notions. Subjects may be asked, e.g. "to what degree is this narrative an instance of telling a lie?"
[Coleman/Kay:1981]. Similarly work has been done on actions (verbs like look, kill, speak, walk [Pulman:83]), adjectives like
"tall" [Dirven/Taylor:88], etc.
Another aspect in which Prototype Theory departs from traditional Aristotelian categorization is that there do not appear to
be natural kind categories (bird, dog) vs. artefacts (toys, vehicles).
Basic Level Categories
The other notion related to prototypes is that of a Basic Level in cognitive categorization. Thus, when asked What
are you sitting on?, most subjects prefer to say chair rather than a subordinate such as kitchen chair or a
superordinate such as furniture. Basic categories are relatively homogeneous in terms of sensori-motor affordances - a chair is associated with bending of one's knees, a fruit with picking it up and putting it in
your mouth, etc. At the subordinate level (e.g. [dentist's chairs], [kitchen chairs] etc.) hardly any significant features can be
added to that of the basic level; whereas at the superordinate level, these conceptual similarities are hard to pinpoint. A
picture of a chair is easy to draw (or visualize), but drawing furniture would be difficult.
Rosch (1978) defines the basic level as that level that has the highest degree of cue validity. Thus, a category like [animal]
may have a prototypical member, but no cognitive visual representation. On the other hand, basic categories in [animal], i.e.
[dog], [bird], [fish], are full of informational content and can easily be categorised in terms of Gestalt and semantic features.
Clearly semantic models based on attribute-value pairs fail to identify privileged levels in the hierarchy. Functionally, it
is thought that basic level categories are a decomposition of the world into maximally informative categories. Thus, they
- maximize the number of attributes shared by members of the category, and
- minimize the number of attributes shared with other categories
However, the notion of Basic Level is problematic, e.g. whereas dog as a basic category is a species, bird or fish are at a
higher level, etc. Similarly, the notion of frequency is very closely tied to the basic level, but is hard to pinpoint.
More problems arise when the notion of a prototype is applied to lexical categories other than the noun. Verbs, for example,
seem to defy a clear prototype: [to run] is hard to split up in more or less central members.
Distance between Concepts
The notion of prototypes is related to Wittgenstein's (later) discomfort with the
traditional notion of category. This influential theory has resulted in a view of semantic components more as possible
rather than necessary contributors to the meaning of texts. His discursion on the category game is particularly incisive
(Philosophical Investigations 66, 1953):
Consider for example the proceedings that we call `games'. I mean board games, card games, ball games, Olympic games, and so
on. What is common to them all? Don't say, "There must be something common, or they would not be called `games' " - but look and
see whether there is anything common to all. For if you look at them you will not see something common to all, but similarities,
relationships, and a whole series of them at that. To repeat: don't think, but look! Look for example at board games, with their
multifarious relationships. Now pass to card games; here you find many correspondences with the first group, but many common
features drop out, and others appear. When we pass next to ball games, much that is common is retained, but much is lost. Are
they all `amusing'? Compare chess with noughts and crosses. Or is there always winning and losing, or competition between
players? Think of patience. In ball games there is winning and losing; but when a child throws his ball at the wall and catches
it again, this feature has disappeared. Look at the parts played by skill and luck; and at the difference between skill in chess
and skill in tennis. Think now of games like ring-a-ring-a-roses; here is the element of amusement, but how many other
characteristic features have disappeared! And we can go through the many, many other groups of games in the same way; can see how
similarities crop up and disappear. And the result of this examination is: we see a complicated network of similarities
overlapping and criss-crossing: sometimes overall similarities, sometimes similarities of detail.
Clearly, the notion of family resemblance is calling for a notion of
conceptual distance, which is closely related to the idea of graded sets, but there are problems as well.
Recently, Peter Gardenfors (Conceptual Spaces, MIT Press 2000) has elaborated a possible implementation to prototype theory in
terms of multi-dimensional feature spaces, where a category is defined in terms of a conceptual distance. More central members of
a category are "between" the peripheral members. He postulates that most natural categories exhibit a convexity in
conceptual space, in that if x and y are elements of a category, and if z is between x and y, then z is also likely to
belong to the category.
However, In the notion of game above, is there a single prototype or several? Recent linguistic data from colour studies seem
to indicate that categories may have more than one focal element - e.g. the Tsonga colour term
rihlaza refers to a green-blue continuum, but appears to have two prototypes, a focal blue, and a focal green. Thus, it is
possible to have single categories with multiple, disconnected, prototypes, in which case they may constitute the intersection of
several convex sets rather than a single one.
Combining Categories
All around us, we find instances where objects like tall man or small elephant combine one or more categories.
This was a problem for extensional semantics, where the semantics of a word such as red is to be defined as the set of
objects having this property. Clearly, this does not apply so well to modifiers such as small; a small mouse is
very different from a small elephant.
These combinations pose a lesser problem in terms of prototype theory. In situations involving adjectives (e.g. tall),
one encounters the question of whether or not the prototype of [tall] is a 6 feet tall man, or a 400 feet skyscraper [Dirven and
Taylor 1988]. The solution emerges by contextualizing the notion of prototype in terms of the object being modified. This extends
even more radically in compounds such as red wine or red hair which are hardly red in the prototypical
sense, but the red indicates merely a shift from the prototypical colour of wine or hair respectively. This corresponds to
de Saussure's notion of concepts as purely differential: "non pas positivement par leur
contenu, mais negativement par leurs rapports avec les autres termes du systeme" [p.162; not positively, in terms of their
content, but negatively by contrast with other terms in the same system (tr. Harris 83)].
Other problems remain - e.g. in determining which of the constituent categories will contribute which feature? In the example
of a "pet bird" [Hampton 97], pet provides the habitat of the compound (cage rather than the wild), whereas bird
provides the skin type (feathers rather than fur).
Literature
- Berlin, B. & Kay, P. (1969): Basic Color Terms: Their Universality and Evolution,
Berkeley.
- Dirven, R. & Taylor, J. R. (1988): "The conceptualisation of vertical Space in English: The Case of Tall", in:
Rudzka-Ostyn, B.(ed): Topics in Cognitive Linguistics. Amsterdam.
- Lakoff, G. (1987): Women, fire and dangerous things: What categories reveal about the mind, London.
- Loftus, E.F., "Spreading Activation Within Semantic Categories: Comments on Rosch’s
“Cognitive Representations of Semantic Categories”", Journal of Experimental Psychology: General, Vol.104, No.3, (September
1975), p.234-240.
- Rosch,, E., "Classification of Real-World Objects: Origins and Representations in
Cognition", pp.212-222 in Johnson-Laird, P.N. & Wason, P.C., Thinking: Readings in Cognitive Science, Cambridge
University Press, (Cambridge), 1977.
- Rosch, E. (1975): “Cognitive Reference Points”, Cognitive Psychology 7,
532-547.
- Rosch, E., "Cognitive Representations of Semantic Categories", Journal of
Experimental Psychology: General, Vol.104, No.3, (September 1975), pp.192-233.
- Rosch, E.H. (1973): "Natural categories", Cognitive Psychology 4, 328-350.
- Rosch, E., "Principles of Categorization", pp.27-48 in Rosch, E. & Lloyd, B.B.
(eds), Cognition and Categorization, Lawrence Erlbaum Associates, Publishers, (Hillsdale), 1978.
- Rosch, E., "Prototype Classification and Logical Classification: The Two Systems",
pp.73-86 in Scholnick, E.K. (ed), New Trends in Conceptual Representation: Challenges to Piaget’s Theory?, Lawrence
Erlbaum Associates, Hillsdale, 1983.
- Rosch, E., "Reclaiming Concepts", Journal of Consciousness Studies, Vol.6,
Nos.11-12, (November/December 1999), pp.61-77.
- Rosch, E., "Reply to Loftus", Journal of Experimental Psychology: General,
Vol.104, No.3, (September 1975), pp.241-243.
- Rosch, E. & Mervis, C.B., "Family Resemblances: Studies in the Internal Structure
of Categories", Cognitive Psychology, Vol.7, No.4, (October 1975), pp.573-605.
- Rosch, E., Mervis, C.B., Gray, W., Johnson, D., & Boyes-Braem, P., Basic
Objects in Natural Categories, Working Paper No.43, Language Behaviour Research Laboratory, University of California
(Berkeley), 1975.
- Rosch, E., Mervis, C.B., Gray, W., Johnson, D., & Boyes-Braem, P., "Basic Objects
in Natural Categories", Cognitive Psychology, Vol.8, No.3, (July 1976), pp.382-439.
- Taylor, J. R.(2003): Linguistic Categorization, Oxford University Press.
- Wittgenstein, L. (1997): „Philosophische
Untersuchungen“, in: Tractatus Logico-Philosophicus, 1,
Frankfurt, 225-580.
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