•Psychographic

Psychographic segmentation is segmentation that uses consumer lifestyles to divide markets. Psychographic segmentation includes segments based on lifestyles, loyalty, and usage.

Psychographic Segmentation was written by Adesegun Fatusi and S. Oladipo. It is a comprehensive guide that explores the concept of market segmentation based on lifestyle, values, attitudes, and interests of consumers for effective marketing strategies.

The official definition of psychographic is the study of personality, values, attitudes, interests and lifestyles. Such research can be of great value in the fields of marketing, demographics, opinion research and to social research in general.

Explain the difference between demographic, psychographic, and situational information.