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Psychographic segmentation is segmentation that uses consumer lifestyles to divide markets. Psychographic segmentation includes segments based on lifestyles, loyalty, and usage.

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Psychographic segmentation is segmentation that uses consumer lifestyles to divide markets. Psychographic segmentation includes segments based on lifestyles, loyalty, and usage.

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The types of maket segmentation are, demographic, geographic, psychographic, and behavioral.

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Psychographic Segmentation was written by Adesegun Fatusi and S. Oladipo. It is a comprehensive guide that explores the concept of market segmentation based on lifestyle, values, attitudes, and interests of consumers for effective marketing strategies.

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Geographic

Demographic

Psychographic

Product Usage

Benefits Derived

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Geographic

Demographic

Psychographic

Product Usage

Benefits Derived

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