Psychographic segmentation is segmentation that uses consumer
lifestyles to divide markets. Psychographic segmentation includes
segments based on lifestyles, loyalty, and usage.
Psychographic segmentation is segmentation that uses consumer
lifestyles to divide markets. Psychographic segmentation includes
segments based on lifestyles, loyalty, and usage.
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The types of maket segmentation are, demographic, geographic,
psychographic, and behavioral.
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Psychographic Segmentation was written by Adesegun Fatusi and S. Oladipo. It is a comprehensive guide that explores the concept of market segmentation based on lifestyle, values, attitudes, and interests of consumers for effective marketing strategies.