Puffery is another word for exaggerated praise. For example, "The reality television stars receive a lot of puffery for volunteering for an afternoon."

Puffery is promotional language or exaggerated claims that cannot be proven or verified. An example of puffery would be advertising a product as "the best in the world" without providing any evidence to support that claim.

yes

The root word for puffery is "puff," which refers to swelling or enlarging something, often used metaphorically to describe exaggerated praise or promotion.

No. Puffery is a 'reasonable exaggeration' expected from a seller trying to sell a product. The truth of the claim can't actually be determined, but they are things that the customer does not believe seriously.

So one product might claim that it is the best in the world. This is puffery, an advertising statement that the customer won't take literally.