Pull and Bear

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (March 2010)

Pull and Bear España, S.A.

Type	Sociedad unipersonal
Industry	Retail
Founded	Arteixo, Spain (1991)
Headquarters	Narón, Spain
Number of locations	690 stores
Area served	Worldwide
Products	Clothing
Employees	3,000
Parent	Inditex
Website	www.pullandbear.com

Pull and Bear (English: /pʊl ən ˈbɛər/, Spanish: [pul am ˈbear]) is a Spanish clothing and accessories retailer based in Narón, Galicia and founded in 1991. The company began to sell through an online store in September 2011,. ^[1]

Concept & Style

Pull & Bear store locations around the world. Blue color indicates franchisees

• It focuses on casual, laid-back clothing and accessories for young people with a very urban style, at accessible prices. The stores themselves are designed as vanguardist spaces that are attractive to their target market.^[2].

• Pull & Bear is enjoying rapid international expansion as a result of their fashion philosophy which merges creativity and quality design together with a swift response to market demands. ^[3]

• New product lines introduced in stores have diversified the range of products available in Pull & Bear outlets. These new lines include: music, technology, video games and video images mixed in with the clothing. Pull & Bear introduced the "XDYE" line in 1998, a more sporty and hi-tech line of clothes linked to the icons of 21st-century youth culture.

• Late 2010: Pull and Bear stores in Europe rebranded with a new logo and in-store style presentation.

• Late 2011: Pull and Bear introduced an online shop in September 2011.

References

External links

• Pull & Bear website