Pull Strategy
Barron's Business Dictionary:
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Pull Strategy
Promotional strategy whereby the seller concentrates marketing efforts on the end user through advertising, direct mail, flyers, and related activities. The concept seeks to educate consumers regarding the target products so they will ask retailers to offer them to the public. Subsequently the retailers request the products from wholesalers or manufacturers.
| Puffing, Publicly Traded Partnership (PTP), Publicly Held Corporation | |
| Pull-Down Menu, Pump Priming, Pump and Dump |
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Barron's Business Dictionary
Dictionary of Business Terms. Copyright © 2007 by Barron's Educational Series, Inc. All rights reserved.
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