PUSH

queer

PUSH ...is form of marketing strategy that means......pushing the sale of a prodct through rigourous advertising and television commercial. Pull is when you pull the customer towards the product eg the product has some life generating quality...the product pulls the customer

Push and pull strategies are used in marketing. Examples of push strategies would be a company giving discounts to retailers in order to increase the demand for their product. A pull strategy would be special offers such as two for the price of one.

An example of a situation in which an organization would use a pull strategy is when an organization wants to sell through many outlets. An organization would use a push strategy when they want to increase the knowledge of their brand in order to bring in more customers.