For more information on Ralph Lauren, visit Britannica.com.
Britannica Concise Encyclopedia:
Ralph Lauren |
For more information on Ralph Lauren, visit Britannica.com.
Biography:
Ralph Lauren |
Born Ralph Lipschitz in 1939, the name of American designer Ralph Lauren became synonymous with status, class, and taste.
More than a fashion designer, Ralph Lauren was the master marketer of elegant living. In addition to clothing, he ventured into home decorating products such as furniture, bedding, drapes, towels, rugs, china, silverware, and even potpourri.
Born in the Bronx, New York City in 1939, Lauren grew up in a working-class neighborhood. Although he did not receive formal design training, he was royally steeped in fashion retailing, having worked for New York department stores in his youth. While selling ties at Brooks Brothers, he studied business at night school. It may well have been during his sales stint at Brooks Brothers, the conservative stylish menswear store, that Lauren met the "muse of tradition" which would earn him a formidable position in fashion history.
The Old Money Look
Oddly, Lauren's initial entry into fashion was designing napkin-wide Beau Brummel neckwear in 1967. At the time narrow dark ties were the norm, but he successfully shattered that tradition with colorful, opulent trendy ties. The next year he launched a menswear line, Polo, offering styles that were refined, a mix of English classic and traditional American, and conveyed the image of landed gentry to a society that had little use for class, but enormous use for money.
In 1971 Lauren introduced his women's line, which developed into four lifestyle groups: collection, classics, country, and active. Eyewear was launched in 1974, boyswear and the fragrances Polo for men and Lauren for women in 1978. Girls' clothing was introduced in 1981; footwear followed in 1982; an extensive home collection in 1983; then came scarves, hosiery, sleepwear, leather goods, luggage, jewelry, and finally his Safari fragrance in 1990.
His costuming for the films The Great Gatsby (1973) and Annie Hall (1978) influenced the way millions dressed. Modestly describing his work, Lauren stated: "I believe in clothes that last, that are not dated in a season. The people who wear my clothes don't think of them as fashion." Lauren's vision was to represent timeless American style with a dash of British elegance and the comfort of natural fibers.
From Fashion to Lifestyle
Woody Hochswender, editor of Esquire magazine, said, "Ralph is a great interpreter of American traditions and he shapes these traditions in an ongoing way." Some critics said that Lauren sold a high-priced lifestyle dream more than innovative designs. There is no question that his to-the-manor-born clothing, accessories, and home furnishings endow the owner with a sense of good taste. His advertising drove the message by focusing on the concept, rather than a single item; and his marketing and merchandising translated the vision at retail. It was a winning combination that had a tremendous impact on the way the world dressed and lived in the late 1980s and early 1990s.
Haysun Hahn of Promostyl, an international fashion forecasting agency, said that "It's costuming, it's not real. He's influenced by romantic Americana and he taps into our fantasy and makes us believe it applies to everyday life." But apparently, consumers want to believe in Lauren. His formidable fashion formula was the most successful in fashion retailing, garnering a multitude of honors from his peers. He had seven COTY Awards and was inducted into the COTY Hall of Fame in 1986. In 1992 he received the Lifetime Achievement Award from the Council of American Fashion Designers, and a tribute for 25 years of impact on American style from the Woolmark Awards. The Council of Fashion Designers later elected him Designer of the Year in 1996. Alan Millstein of the Fashion Network Report said, "Lauren is the only 7th Avenue high roller who has a successful chain of retail stores. He's the billion-dollar baby."
A Merchandising Genius
In 1971 Lauren opened his first retail store on Rodeo Drive, Beverly Hills, California, building toward a total of 116 Polo-Ralph Lauren freestanding stores in the United States, plus one in London, Paris, and Shanghai, as well as 1,300 boutiques in department stores. Company-owned outlet stores selling overruns and outdated merchandise at discounted prices followed in the early 1980s, and by the mid-1990s included 62 stores. In 1986 he made fashion retailing history with an expansive megastore housed in the huge, elegant, former Rhinelander Mansion in New York. A tour de force of his concept of dreams and designs, the store is a stunning showcase for Lauren's lifestyle marketing philosophy. John Fairchild, chairman of Women's Wear Daily, called it "The best boutique in America, probably the world." Consumers worldwide responded to the magic - spending over $5 billion a year by 1997 to have the Lauren Look - making him the best-selling designer in the world.
Ambition Realized
Lauren exemplified the image he projected, and was often featured with his family in magazines chronicling lives of the rich and famous. He was the first designer to market a lifestyle, and also the first to appear in his own advertising.
His womenswear fashion previews held each spring and fall in New York were the predictable hits of the designer collection week as he managed to tastefully interpret trends with an undisputable flair for understanding that his customers wanted to look fashionable without looking like fashion victims. For inspiration, he sometimes based collections on themes such as African safaris, Indian princesses, rugged westwear, bohemians in Paris, or Russian revolutionaries. His mix of tweeds, velvets, chiffon, and silks exuded a nonchalant elegance.
An Empire Poised for Growth
One of the secrets of Lauren's success lay in his obsession with detail, always checking product quality and maintaining tight control over the brand image he crafted so carefully. This enabled him to leverage the Polo/Ralph Lauren brand with over 25 lucrative licensing contracts, as well as introduce sub-brands such as Polo Sport (in 1994) targeted to a younger, more active adult. Experts predicted that what began as a fragrance line would grow to include well over 100 skin color and treatment products, new cross-merchandising opportunities, as well as new retail distribution. In fact, in 1996 a new Polo Sport store featuring active wear opened in Manhattan across from Polo's flagship store.
In addition to its top-of-the-line men's and women's clothing still manufactured by Polo/Ralph Lauren, licensed products are an important source of revenue. Two major new ventures began in 1995 taking the brand into the highly competitive blue jean and mass market women's clothing categories. Both took the Lauren name to a new customer at lower price points, and were instant hits. Growth was not relegated to fashion and fragrance, however. In 1996, Lauren's Home Collection contributed about $535 million in sales worldwide - more than any other designer's. Paints were launched the same year, along with instruction videos and all the tools needed to create the living environment of ones choice - Thoroughbred, Country, Santa Fe, Safari, and Sport. By 1997 investment bankers were vying for the opportunity to help Lauren take the company public; however, the success and staying power of Lauren's empire has not been lost on Wall Street
Further Reading
For more information on Ralph Lauren and the world of fashion see Ralph Lauren: Master of Fashion by Anne Canadeo (1992), Ralph Lauren: The Man Behind the Mystique by Jeffrey Trachtenbers (1988), the Fairchild Dictionary of Fashion (1988), McDowell's Directory of 20th Century Fashion (1987), and NY Fashion: The Evolution of American Style by Caroline Rennolds Milbank (1989). Countless magazine articles have been written, including: Fortune (November 11, 1996); Newsweek (January 8, 1996); Brandweek (June 10, 1996); Town & Country (October 1996, March 1996, January 1996); Harper's Bazaar (August 1996).
Modern Design Dictionary:
Ralph Lauren |
The Ralph Lauren label is widely known in the world of fashionable clothing, including Ralph Lauren/Polo, Lauren for Men, and Lauren for Women. That he successfully extended his repertoire to include home furnishings enabled the Lauren name to become a leading exemplar of Lifestyle branding in the late 20th and early 21st centuries. After a period pursuing a business studies course in Manhattan, New York, Lauren became a salesman and worked for the tie-manufacturing firm of A. Rivetz & Co. Having gained experience in tie designing whilst at Rivetz Lauren set up his own business, Polo Fashions, in 1968. He placed a considerable emphasis on packaging and presentation and developed a range of smart shirts and suits that appealed to professional males. He then developed his ranges for women, moving into home furnishings—from bed linen to furniture—in the 1980s.
Columbia Encyclopedia:
Ralph Lauren |
Bibliography
See biography by M. Gross (2003).
Modern Fashion Encyclopedia:
Ralph Lauren |
Style, as opposed to fashion, is the major imperative underlying Ralph Lauren's work. Initially a designer of the high-quality ties that started the Polo label, Lauren soon directed his talents to menswear. Inspired by such notable dressers as the Duke of Windsor, Cary Grant, and Fred Astaire, he began to produce classic lines derivative of the elegant man about town or the country squire of a bygone age. A love of the fashions of the F. Scott Fitzgerald era led him to introduce wide neckties and bold shirt patterns. In 1974 Lauren achieved world acclaim as the designer of the men's fashions in the film version of F. Scott Fitzgerald's novel The Great Gatsby.
When he turned to womenswear, Lauren applied the same qualities of timeless elegance to his designs. By using uniformly high-quality tweeds, tailoring down men's trousers and jackets, and producing shirts in finer cottons, Lauren created clothes for the active woman of the 1970s, as epitomized in the Annie Hall look. These classic, tailored garments have changed little since they were first introduced but continue to epitomize long-lasting quality and style.
Another side of Lauren is seen in his Roughwear clothing. Directly inspired by the tradition of America's past, Roughwear takes the form of long tweed or plain skirts combined with colorful, hand-knitted, Fair Isle or sampler sweaters, tartan scarves, trilby hats, and lumber-jack's wind cheaters and brushed cotton shirts. The origins are easy to trace, but the result is an updated, truly American style. Romantic touches of Edwardian and Victorian times occur in lace-trimmed jabots and large collars delicately held together with aging cameo brooches. Shades of the classic English riding costume appear in his tailored tweed jackets. Lauren's contribution to fashion can perhaps best be summed up on the names that he gave to his cosmetics introduced in 1981: Day, Night, and Active.
In the 1990s, Lauren continued to tune into contemporary life. The Double RL label featured new, high-quality clothes that looked old as a response to the craze for the vintage and second-hand. For increasingly fitness-conscious women, he produced informal clothes with a strong fashion input. To appeal to the youthful interests of younger customers, Polo Jeans launched a line of contemporary casualwear in 1996. Two years later, Lauren's trademark aesthetic sensibility and superior craftsmanship was applied to the Polo Sport RLX line of high-performance athletic apparel.
As the new millennium approached, the Ralph Lauren Company began moving from Ivy League to pop culture by acquiring Canadian-based Club Monaco, marketing contemporary apparel, home furnishings, accessories, and cosmetics for the hip, urban crowd. In 2000, Ralph Lauren Media launched the Polo.com website, offering "comprehensive online access to the Ralph Lauren American lifestyle with clothing, accessories, fragrances, vintage items, travel, style tips, multimedia information and entertainment, world-class customer service and more." With son David Lauren as creative director, Polo.com aimed to "spread the upper-crust Ralph Lauren image to a new generation of shoppers," wrote Phyllis Furman in a February 2000 article in the Daily News.
Still, Lauren's womenswear for fall 2001 came full circle, offering the classic styling of equestrian looks from the country estate such as hacking jackets, taupe and ebony pants with suede knee patches, sleek crocodile belts with thoroughbred buckles, and riding boots with oilcloth spats. For the menswear spring 2001 collection, the timeless Polo line was updated with slim polo shirts and lime green, Nantucket red, and hot orange fuchsia-front trousers. The more dressed up Purple Line offered suits with sculpted waists and soft natural shoulders, paired with striped ties, creating the classic Lauren look.
Lauren's skill and experience has enabled him to design for women and men, their children, and their homes. As a native New Yorker, Lauren has promoted a truly American casual style in his prairie look while developing classic, uncluttered lines that have brought him international fame. Along with colleagues Bill Blass, Geoffrey Beene, and six other designers, Lauren earned a white bronze and granite marker along the Fashion Walk of Fame in New York City. This worldwide notoriety will also be the subject of a new biography of Lauren, the story, according to a March 2000 article in Publishers Weekly, of "a poor Russian Jewish immigrant boy who began in Seventh Avenue fashion house stock rooms and became a billionaire."
For Ralph Lauren, fashion is something that lasts for more than one season. It is this timelessness, abetted by inspirations deep in the soil of America's past, that distinguishes his work and won him a Lifetime Achievement award from the Council of Fashion Designers of America in 1992.
Publications
On Lauren:
— Hazel Clark; updated by Jodi Essey-Stapleton
Quotes By:
Ralph Lauren |
Quotes:
"People ask how can a Jewish kid from the Bronx do preppy clothes? Does it have to do with class and money? It has to do with dreams."
"A leader has the vision and conviction that a dream can be achieved. He inspires the power and energy to get it done."
Wikipedia:
Ralph Lauren |
| Ralph Lauren | |
|---|---|
Ralph Lauren in his office 1979 by Edgar de Evia
|
|
| Born | October 14, 1939 The Bronx, New York, United States |
| Nationality | American |
| Education | Baruch College, City University of New York |
| Labels | Ralph Lauren Polo Ralph Lauren |
| Religious beliefs | Jewish[1] |
Ralph Lauren (born October 14, 1939) is an American fashion designer and business executive; best-known for his Polo Ralph Lauren clothing brand.
|
Contents
|
Ralph Lauren was born as Ralph Rueben Lifshitz in The Bronx, New York to Ashkenazi Jewish immigrants from Belarus[2]: Fraydl (Kotlar) and Frank Lifshitz, a house painter.[3] From a young age he started working after school to earn money to buy suits.
Ralph Lifshitz attended the Salanter Academy Jewish Day School followed by MTA (now known as the Marsha Stern Talmudical Academy), before eventually graduating from DeWitt Clinton High School in 1957.[4][5] In MTA Lauren was known by his classmates for selling ties to his fellow students. In his Clinton yearbook he stated under his picture that he wanted to be a millionaire.[6] At the age of 16, Ralph's brother Jerry changed their last name from Lifshitz to Lauren (although Ralph's brother Lenny retained the name Lifshitz). In the summertime Ralph Lifshitz attended Camp Roosevelt (Monticello)[7]
He went to the Baruch School of Business and Civic Administration of the City College of New York (now known as Baruch College) where he studied business, although he dropped out after two years. From 1962 to 1964 he served in the United States Army. After his discharge in 1968, he married Ricky Low-Beer. He did not attend fashion school, but worked for Brooks Brothers as a salesman. In 1967, with the financial backing of Norman Hilton, Lauren opened a necktie store where he also sold ties of his own design, under the label "Polo".[8] He later purchased the name from Hilton.
In 1970 Ralph Lauren won the City Award for his menswear line created exclusively for teen heartthrob Andrew McLean.[who?] Around that same time he released a line of women's suit that were tailored in a classic men's style, which was when the first Polo emblem was seen. It was on the cuff of the women's suit. Ralph Lauren released Polo's famous short sleeve mesh shirt with the Polo logo in 1972. It came out in 24 colors and soon became a classic.[9] He also gained recognition for his design after he was contracted to provide clothing styles for the movie The Great Gatsby.
In 1984 he transformed the Rhinelander Mansion, former home of the photographer Edgar de Evia and Robert Denning, into the flagship store for Polo Ralph Lauren. This same year de Evia photographed the cover feature story for House & Garden on the Lauren home Round Hill in Jamaica[10], which had formerly been the home of Babe and Bill Paley.[11] On June 11, 1997, Polo Ralph Lauren became a public company, traded on the New York Stock Exchange under the symbol RL.
By 2007 Ralph Lauren had over 35 boutiques in United States. There were 23 locations that carried Ralph Lauren Purple Label, including Atlanta, Beverly Hills, Boston, Charlotte, Wisconsin Avenue, Chicago, Costa Mesa, Dallas, Denver, Honolulu, Houston, Las Vegas, Manhasset, New York, Palm Beach, Palo Alto, Philadelphia, Phoenix, San Diego, San Francisco, Short Hills, and Troy.[citation needed] The Financial Times reported in its edition of January 2–3, 2010 that the firm had revenues of 5 Bln for the fiscal year 2009 with liquidity of about 1Bln. The article addresses succession plans and the future of the overall business.
Sometime in early 1987, he was diagnosed with a benign brain tumor. In April 1987 he underwent surgery to remove the tumor and made a full recovery.[12]
Ralph and his wife, Ricky, have two sons and a daughter: Andrew Lauren (b. 1969, New York City), David Lauren (b. 1971) and Dylan Lauren (b. 1974). David is an executive at Polo Ralph Lauren and Dylan owns and operates an upscale candy store, Dylan's Candy Bar, at 60th Street and Third Avenue in Manhattan.[citation needed]
Ralph Lauren is also well known as a collector of classic automobiles. He owns a Ferrari 250 GTO, a McLaren F1 GTR LM, and, more recently, a Bugatti Veyron among others. His cars have won best in show at the prestigious Pebble Beach Concours d'Elegance multiple times. His collection was recently displayed at Boston's Museum of Fine Arts.
As of 2009, Forbes estimates his wealth at $2.8 billion, which would make Ralph Lauren the 224th richest person in the world.[13]
| Wikimedia Commons has media related to: Ralph Lauren car collection |
|
||||||||
This entry is from Wikipedia, the leading user-contributed encyclopedia. It may not have been reviewed by professional editors (see full disclaimer)
Shopping:
Ralph Lauren |
| Polo Ralph Lauren Corporation (Public Company) | |
| Toiletry Company (The Competition) (business plan) | |
| Ingrid Seynhaeve (Model) |
| Who are Ralph lauren business influences? Read answer... | |
| Is ralph lauren a women? Read answer... | |
| Is polo association by Ralph Lauren? Read answer... |
| How did ralph lauren come about? | |
| What does Polo Ralph Lauren pay? | |
| What is the mailing address for Ralph Lauren? |
Copyrights:
![]() | Britannica Concise Encyclopedia. Britannica Concise Encyclopedia. © 1994-2009 Encyclopædia Britannica, Inc. All rights reserved. Read more | |
![]() | Biography. © 2006 through a partnership of Answers Corporation. All rights reserved. Read more | |
![]() | Modern Design Dictionary. A Dictionary of Modern Design. Copyright © 2004, 2005 by Oxford University Press. All rights reserved. Read more | |
![]() | Columbia Encyclopedia. The Columbia Electronic Encyclopedia, Sixth Edition Copyright © 2003, Columbia University Press. Licensed from Columbia University Press. All rights reserved. www.cc.columbia.edu/cu/cup/. Read more | |
![]() | Modern Fashion Encyclopedia. © 2006 through a partnership of Answers Corporation. All rights reserved. Read more | |
![]() |
![]() | Quotes By. Copyright © 2008 QuotationsBook.com. All rights reserved. Read more |
![]() | Wikipedia. This article is licensed under the Creative Commons Attribution/Share-Alike License. It uses material from the Wikipedia article "Ralph Lauren". Read more |
Mentioned in