In psychology, rationalization refers to the cognitive process by which individuals attempt to justify or make excuses for their behavior, thoughts, or feelings in order to maintain a positive self-image. It involves creating logical or plausible reasons for actions that are driven by unconscious desires or motivations. Rationalization can serve as a defense mechanism to protect the individual from feelings of guilt, shame, or anxiety.

Rationalization is likely to be associated with the prefrontal cortex.

Robert Joule has written:

'La soumission librement consentie' -- subject(s): Cognitive dissonance, Compliance, Social influence, Manipulative behavior, Rationalization (Psychology)

rationalization

Communication

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