Reification is the representation of something that is not human as though it was human.

Personification is when human qualities are given to non-human entities, while reification is when abstract concepts are treated as if they are concrete objects. Essentially, personification involves embodying human traits in something non-human, whereas reification involves treating abstract ideas as if they are tangible things.

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reify

make concrete; materialize

Marxian theories of reification (not "ststifdication") have had significant influence in sociology since their reception, particularly in the areas of critical theory and political economy. While not dominating the field, these theories have provided valuable frameworks for understanding alienation, commodification, and social inequality within capitalist societies. The concepts of reification continue to be explored and debated as part of a broader sociological toolbox.