remarketing

Marketing efforts to spur demand for a product that is experiencing declining demand by marketing it as though it were a new product. The success of a remarketing effort is dependent upon a good understanding of what market changes have caused demand to decline so that the remarketing strategy can be based upon the current market environment. The nonpower lawnmower has benefited from remarketing that positioned it as a quieter, environmentally friendly alternative to power lawnmowers that is both a lawn tool and an exercise machine.