Reminder advertising is used for products that have entered the mature stage of the product life cycle.

sometimes the primary role of advertising to act as a reminder to buy and use the brand. The brand may be established and already have a relatively solid, stable image. Reminder advertising then serves to stimulate immediate purchase and /or use to counter the inroads of competition. Other examples of reminder advertising are the shelf talkers or other point-of -purchase (POP) materials placed in stores at or near where the brand is on display. Such POP materials often feature the package , price and key selling idea.

Answer Rationale: Reminder and informative advertising are used at the maturity and introductory stages of the product lifecycle respectively.

Reminder advertising is used primarily to keep the product and brand name fresh in the public's mind; more commonly used with consumer products.

Advertising can take a number of forms, including advocacy, comparative, cooperative, direct mail, informational, institutional, outdoor, persuasive, product, reminder, point-of-purchase, and specialty advertising.