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Every marketing campaign requires an initial investment of time and/or money. Return on investment is a metric that measures whether a campaign earned enough money to be worth the initial cost.

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Every marketing campaign requires an initial investment of time and/or money. Return on investment is a metric that measures whether a campaign earned enough money to be worth the initial cost.

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The return on investment formula:ROI=(Gain from Investment - Cost of Investment)/Cost of Investment.

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Return on investment is calculated by subtracting investment capital from the return, taking into account inflation, taxation and the time frame involved.

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Return on Investment (ROI) is a popular profitability metric used to evaluate how well an investment has performed.

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Return on investment is the amount that you get back for investing in something. The formula is ROI=(Profit *100)/(Investment * number of years.)

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