Haagen-Dazs was created by Reuben and Rose Mattus in the 1960s in New York. They wanted to create a premium ice cream brand that sounded European to convey luxury and high quality.

It was established by Polish immigrants Reuben and Rose Mattus in the Bronx, New York, in 1961.

Reuben Mattus was the co-founder of Häagen-Dazs ice cream. He and his wife, Rose Mattus, created the brand in the 1960s, focusing on producing high-quality, premium ice cream with unique flavors. Their innovative marketing strategy and commitment to quality helped Häagen-Dazs become a successful global brand.

William Mattus was born in 1964.

Häagen-Dazs ice cream was established in the Bronx, New York, USA in 1961. Reuben and Rose Mattus, Polish immigrants, developed the brand and company beginning with only three flavors: Vanilla, chocolate, and coffee. The company opened their first retail store in Brooklyn, New York in 1976.