The Texas A&M mascot is a collie named Reveille.

You can read all about Reveille, the Texas A&M Mascot, here: http://en.wikipedia.org/wiki/Reveille_(Texas_A%26M)

Eight years after the death of the first Reveille, a graduate of the university donated a Shetland Sheepdog to be the second official Aggie mascot, Reveille II. The third Reveille was the first to be a purebred American Collie; all subsequent mascots have belonged to this breed.

Reveille - newspaper - ended in 1979.